Tinuiti’s Annual Digital Marketing Panels are back! This year, we’re bringing together top brands across four dynamic panels to share exclusive insights from their 2024 journeys and their vision for the future.

2024 has been a transformative year for marketers, marked by TikTok’s leap into social commerce with TikTok Shop, reshaping how consumers engage with brands, and Google’s AI advancements, which are revolutionizing search by delivering more personalized and predictive results. And because we don’t expect a huge shift in consumer attention with the emergence of new, disruptive platforms in 2025, brands will largely need to achieve progress through smaller, incremental gains. The real challenge? Innovating how to manage media spend, customer lifetime value, and retention in this new phase. Tinuiti’s 2025 Digital Marketing Panels will equip you with the insights and tools needed to navigate this moment, showcasing how the most successful advertisers are leaning into measurement and optimizing for true business impact.

We’ll dive into how brands use real-time measurement, leveraging AI, and tapping into new tools and offerings on TikTok, Meta, and Amazon to capture consumers directly where they spend their time. Whether you’re battling signal loss, looking to scale, or trying to make sense of election-viewership data, we’ve got you covered. No filler, no fluff—just the insights you need to crush 2025.

What We’ll Cover

• A comprehensive look at how to leverage 2024’s most impactful trends for your data-driven strategies in 2025.
• TikTok, Meta, YouTube: They aren’t just social and entertainment platforms anymore – they’re commerce ecosystems. Learn how to capture and convert consumers in the same places where they’re spending their time.
• The days of waiting for marketing insights are over. Discover how real-time measurement tools are giving brands an instant edge, allowing you to make smarter, faster decisions that drive performance in 2025.
• Think the presidential debates and the Biggest Sunday in Football have nothing to do with one another? Think again. We’ll unpack how the political season can be applied to future tentpole events in 2025, like the Big Game and other major sports playoffs.

AGENDA

Charting the Course: A Look Back and Ahead in Digital Marketing

10AM PT/1PM ET

Kick off Tinuiti’s Digital Marketing Panels with an energy-packed start! Simon Poulton, EVP of Innovation and Growth, will launch us into the day with a dynamic look at the biggest trends that defined 2024 and a glimpse into the powerful strategies ahead in 2025. 

This session sets the tone, offering an overview of how top brands have made every media move measurable and where the most forward-thinking marketers are heading next. Get ready to walk away energized and ready to dive deeper with the rest of our panels as we explore the future of digital marketing!

Simon Poulton

EVP Innovation and Growth Tinuiti

Driving Engagement & Conversions Through Social Commerce with e.l.f. Beauty

10:20am PT/1:20pm ET

In this dynamic panel discussion, Tinuiti’s social, search, and influencer experts join forces with e.l.f. Beauty to explore how social commerce is transforming consumer engagement. 

Together, we’ll uncover how bold brands like e.l.f.—known for pushing beauty boundaries—capture attention and drive conversions on platforms like TikTok, Meta, and Google. Don’t miss this chance to get ahead of the curve on live shopping, influencer impact, and the latest social platforms shaping the future of commerce.

Simon Poulton

EVP Innovation and Growth Tinuiti

Jack Johnston

Senior Innovation & Growth Director Tinuiti

Crystal Duncan

Senior Vice President, Shared Services Tinuiti

Michelle Merklin

Paid Search Innovation and Growth Vice President Tinuiti

Brian Binder

Senior Innovation & Growth Director Tinuiti

Regine Fung

Senior Director, Global Paid Media e.l.f.

Making the Unmeasurable Measurable with Leafguard: Real-Time Insights for Faster Marketing Decisions

11:15AM PT/2:15PM ET

In this high-impact panel, Tinuiti experts team up with Leafguard, a leader in home improvement, to explore how advanced rapid Media Mix Modeling (rMMM) and rapid attribution are reshaping marketing.

Discover how Leafguard uncovered hidden value in social and streaming channels, driving greater incremental gains, optimizing the full customer journey, and achieving impressive results in customer acquisition. Join us to learn how brands can quickly adapt and capitalize on insights in today’s fast-moving market.

Dalton Dorné

Chief Marketing Officer Tinuiti

Jake Thomas

Head of Business Development Tinuiti

Jason Steingart

Vice President of Marketing Leafguard

Shaping Your 2025 Media Strategy: What We Learned After a Newsworthy 2024

12:10pm PT/3:10pm ET

Join Tinuiti’s TV, audio, and display experts alongside Roku’s Head of Performance Sales to explore how the 2024 election campaigns harnessed new media to connect with audiences—and what this means for advertisers in 2025.

This session isn’t about politics—it’s about how campaigns turned away from traditional linear TV and embraced bold investments in streaming, podcasts, and other emerging platforms. Learn how these shifts reveal trends in consumer media consumption and how advertisers can apply these lessons to maximize impact. Gain actionable insights on leveraging tentpole events, adapting to changing viewership habits, and crafting a future-forward media strategy.

Harry Browne

Vice President, Media Innovation Tinuiti

Matthew Bilyak

Director, Media Investment Tinuiti

Taralynn Marinho

Head of Performance Sales Roku

From Shopping Carts to Sports Stadiums: Media Networks Reimagined

1:05 pm PT/4:05 pm ET

Media networks are evolving, opening unexpected opportunities for brands to engage audiences far beyond traditional commerce platforms. 

This session explores how innovative brands like Liquid I.V. captivate consumers with interactive out-of-home (OOH) experiences, while Amazon’s ecommerce ecosystem and Nexxen’s programmatic solutions enable targeted campaigns across digital and connected TV. Discover how to connect with audiences in unexpected spaces, from stadiums to retail aisles, and drive measurable results with cutting-edge media strategies.

Elizabeth Marsten

Vice President, Innovation & Growth Tinuiti

Lindsey Jara Wald

Senior Director, TV, Audio & Display Tinuiti

Brooke Cullison

Director of Ecommerce & Media Liquid I.V.

Justin Sisco

Principle Live Sports Sales & Partnerships Amazon

Nicole Eisenberg

VP, Enterprise Sales Nexxen