The Apple update to force apps to prompt users to opt into tracking is now in full effect, a change that is likely to impact performance, measurement and targeting for Facebook advertisers. Download the Q1 2021 Facebook Ads Benchmark Report to understand the biggest trends taking shape as consumers shift into post-pandemic life.
Read our Q1 report to understand how important Apple devices are to Facebook advertising, along with other important insights, including:
- Increased CPM across Facebook, Instagram, Pinterest and Snapchat in Q1 as advertisers find themselves in an increasingly competitive paid social environment
- The fastest growing ad placements across Facebook and Instagram
- Surging adoption of Pinterest and Snapchat advertising and how much brands that are active on these platforms spend relative to Facebook
