Research
Meta Ads Benchmark Report Q3 2022
A lot has changed over the last year for paid social advertisers against a larger backdrop of product price inflation and economic uncertainty. Meta ad pricing finally decreased year over year for the first time since 2020 for Tinuiti advertisers, but brands saw very different trends on Instagram than on Facebook.
The Meta Ads Benchmark Report Q3 2022 unpacks this and other key trends unfolding for paid social advertisers as they head into the Q4 holiday season, including:
- Continued growth in Reels ad impression share across both Instagram and Facebook, as Meta continues to tout impressive growth in Reels usage
- The steady convergence of iOS and Android CPM for Meta advertisers, as an Apple ATT-induced gap is now closing
- How ad pricing on TikTok, Snapchat and Pinterest compared to Meta Ads in the third quarter
