Budget Cuts? How to Prepare for the Economic Uncertainty with Conversion Rate Optimization

What we covered:

• Why conversion rate optimization (CRO) becomes even more important when marketing budgets are cut, and how to leverage CRO to navigate economic uncertainty.
• Designing landing pages that are user-friendly and increase conversion rates.
• Understanding where traffic on your site is going and how to strategically drive people past the home page.
• The importance of gathering qualitative research like user polling and other testing to understand your visitors.