Is the depreciation of user identifiers a bad thing?
You may respond with a resounding “yes!” – but you might want to rethink that if you know the right way to adapt your approach to measurement.
In this webinar, we partnered with cross-channel attribution experts, Branch, to dive into the current state of the “cookiepocalypse,” how measurement is evolving, and what you need to do to get ahead.
What We Covered:
- The attribution evolution, from identifiers going away to the diminishing effectiveness of multi-touch attribution
- How to get creative with the data you use to fuel your customer journey
- The evolution of personalization and how it drives conversions
- Expert recommendations on the future of linking, how to leverage 1P data, and evolving your measurement efforts
Our Speakers
Liz Emery
VP, Mobile + Ad Tech Tinuiti
