2026 Prime Day Panels
From Shopper Intent to Winning Playbook
Everything you need to navigate the new June Prime Day timeline, leverage AI, and drive growth.
The Strategic Duo: Consumer Intel + Tactical Execution
The 2026 Amazon Prime Day landscape has shifted. With rumors of the event moving to June and the rise of AI-powered shopping, brands must pivot their strategies faster than ever.
In these exclusive panel sessions, experts from Tinuiti, eMarketer, Detail Page, and Skai break down the latest consumer sentiment data and provide a tactical roadmap for maximizing your Prime Day performance.
The 2026 Shopper: A Fireside Chat on Consumer Intent
Featured Speakers:
Sky Canaves
Principal Analyst, Retail & Ecommerce EMARKETER
Andy Taylor
VP of Research TinuitiUnlock exclusive 2026 consumer sentiment data to understand what is truly driving shopper behavior this year. This session dives deep into how inflation, gas prices, and the shift to a June timeline are impacting Prime member excitement and category preferences.
- Key Insight: Why 88% of Prime members plan to shop despite economic headwinds.
- AI’s Influence: How “AI-powered shoppers” are using tools like ChatGPT and Gemini for product research.
- The June Shift: Analyzing the surge in excitement among Gen Z and Millennials for an earlier Prime Day.
The 2026 Playbook | Turning Insights into Action
Featured Panelists:
Joe O'Connor
Senior Innovation & Growth Director Tinuiti
Colin Faulkner
Commerce Media Strategist Tinuiti
Dan Kartchner
Chief Revenue Officer DetailPage
Mike Burba
Senior Manager, Performance Media and Retail Operations Tinuiti
Kenzie Oster
Senior Product Manager SkaiGo beyond the data with a tactical discussion on operational excellence and media execution. Learn how to “architect business outcomes” by unifying your audience, creative, and measurement strategies.
- Foundation First: Why your “base layer” of content and crawlable images are critical for AI discovery (Rufus).
- Measurement That Matters: Moving beyond ROAS to track new-to-brand (NTB) growth and retargeting pools.
- Inventory & Ops: Navigating the 3.5% logistics surcharge and maintaining stock across a 4-day event.
Want the Latest?
Download the 2026 Prime Day Study to understand how shoppers are approaching this year’s event.
