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The Always-On Approach: How to Continually Improve Your Streaming Advertising with Incrementality

What You’ll Learn:

  • The benefits of using both traditional incrementality and always-on incrementality as a full-funnel marketing tool.
  • Overcoming the challenges marketers face in the ever-changing Streaming ecosystem through a holistic approach.
  • Industry-leading research from Forrester on the marketing trends highlight the importance of a unified measurement approach.

Register to View On Demand:

Take the guesswork out of driving results from your Streaming campaigns, and discover how the always-on approach can deliver the metrics needed for a full picture across your entire campaign.

In this webinar, our experts at Tinuiti and our Streaming agency, Bliss Point Media, with guest global market research company, Forrester, explored Streaming advertising marketing trends and the importance of incrementality testing in driving sales.

Our Speakers

Lauren Wolfen

VP of Client Strategy & Analytics Tinuiti

Tina Moffett

Principal Analyst Forrester

Philip Rundall

Senior Manager of Econometrics Tinuiti

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