Retail Success, 2023 Style.
We know that moving up the funnel across retail media channels is tough. But you need to do exactly that to build out your future path to revenue – while also balancing the bottom-funnel tactics that secure a more immediate ROI.
Connected commerce continues to evolve and new frontiers are being discovered. It’s no small challenge to not only maintain a deep expertise within each ecosystem, but to then tie all the data together to tell a unified story.
What’s the solution? A full-funnel commerce strategy that combines awareness, consideration, and conversion tactics as well as loyalty and retention.
Tinuiti’s highly anticipated 8th annual Commerce Summit is back and better than ever – learn from Tinuiti experts and our partners across the industry on how to master execution and unify data across retail media channels. You won’t want to miss this.
What You’ll Learn:
- How to achieve (even more) connected commerce through audience building and unified measurement
- Elevated strategy for retail media at every stage of the funnel
- The best way to spend your dollar and the right touchpoints to engage your target audience
- How to fuel your funnel with an omnichannel approach to retail media that will drive both online and in-store sales
DAY 1
Wednesday, February 15, 2023
Bottom of Funnel Conversion: What Your Brand Can Do if Sales Are Down in Q1
If you’re looking to answer the most pressing question of 2023 – how can I more efficiently grow sales during Q1 with less budget? – then you won’t want to miss this session.
Join Tinuiti’s Commerce expert and Tinuiti client, organic food company, Nature’s Path, as they discuss effective ways to structure campaigns to drive conversions. The session will navigate the evolving channels in emerging marketplaces and how to stay on top.
Rachel Kwak
Specialist, Commerce TinuitiMichael Walter
Director of eCom Global Sales Nature's PathFinding The New Top of Funnel: Riding The Third Wave
The third wave of retail media is destined to be the biggest of digital advertising (after the first and second waves of search and social) – but still leaves the question: “will we close the loop?” Our commerce media expert joins subscription-based market research company, Insider Intelligence, in this can’t miss- session.
Elizabeth Marsten
Group Director, Commerce Media TinuitiAndrew Lipsman
Principal Analyst Insider IntelligenceFinding The New Top of Funnel: In-Store Physical Retail Media
In-store engagements have long been considered the last stop in the consumer journey. But with the rise in digital capabilities, in-store advertising is becoming a search and discovery tactic as well. In-store advertisements are becoming an upper-funnel tactic, a tremendous opportunity for brands in the spaces where customers are ready to buy.
Tune into this session to hear from Tinuiti’s EVP of Commerce, joined by in-store consumer experience platform, Cooler Screens, as they reveal how to connect data points across retail media.
Shaun Brown
EVP, Commerce TinuitiLindell Bennett
Chief Revenue Officer Cooler ScreensDriving Middle Funnel with Consideration: How to take Advantage of the Newest in Shoppable and Display
You may have great awareness and conversion tactics, but if you can’t convert potential customers in the middle of the funnel, your efforts will be for naught.
Learn how to make every moment shoppable and join Tinuiti’s Commerce Media expert and sustainable advertising platform, Teads, to understand the importance of driving middle of the funnel tactics, and the latest tips on how to do so.
Raquel Kozlowski
Associate Director, Commerce Media TinuitiJon Davis
US Industry Director, Commerce TeadsDAY 2
Wednesday, February 22, 2023
Bottom of Funnel Conversion: Search and Display Strategies to Jump-Start 2023 Sales
For both advertisers and consumers, the economic uncertainty of 2023 looms large. Now is the time to be agile with your search and display strategy so you can get ahead.
Tinuiti’s commerce media experts will share best practices for leveraging campaign coverage, keyword and product targeting, growth tactics, and more during this session. Join us to learn more about how to beat the competition by focusing on bottom of the funnel conversions.
Ken Magner
Strategist, Commerce Media TinuitiJoseph Elmquist
Strategist, Commerce Media TinuitiAMC and the Amazon Sphere: What You Did in 2020 Won’t Work in 2023
We all know the Amazon landscape has changed vastly since 2020 – but has your strategy adapted accordingly? Because the old playbook won’t cut it anymore.
During this session, hear from Tinuiti’s Commerce Media expert and digital marketing forecasting agency, Stratably, to hear what 2023 will look like and the tactics you need to leverage so you don’t miss out on new sales and stay ahead of the curve.
Aaron Gooden
Director, Commerce Media TinuitiRuss Dieringer
Founder & CEO StratablyHow to Master Omnichannel Display and Video for Amazon
Diversifying your media mix leads to higher conversions – but what is the best way to do it?
Tune in to this session to hear from Tinuiti’s commerce media expert on how you can go beyond harvesting existing demand by diversifying your media mix. We’ll dive into the opportunities of Online Video (OLV), Streaming TV, incrementality, and how they all interface with AMC.
Jonathan Cole
Strategist, Commerce Media TinuitiAn Amazon Seller’s Guide to Operational Success: Driving Traffic from External Sources
Pushing organic traffic to Amazon is important, but marketers need to stay ahead of the competition and avoid spending valuable ad dollars on non-converting detail pages.
In this session, we will explain how sellers can achieve success by driving traffic to their storefront pages from outside sources and how to maximize review generation. Tinuiti’s commerce operations expert will be joined by Amazon seller tools company, eComEngine, leading micro influencer marketing platform, Stack Influencer, and ad optimization toolkit, Ampd.