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The Commerce Summit: Retail Success Through Every Part of the Funnel

Register to View On Demand:

Retail Success, 2023 Style.

We know that moving up the funnel across retail media channels is tough. But you need to do exactly that to build out your future path to revenue – while also balancing the bottom-funnel tactics that secure a more immediate ROI.

Connected commerce continues to evolve and new frontiers are being discovered. It’s no small challenge to not only maintain a deep expertise within each ecosystem, but to then tie all the data together to tell a unified story.

What’s the solution? A full-funnel commerce strategy that combines awareness, consideration, and conversion tactics as well as loyalty and retention.

Tinuiti’s highly anticipated 8th annual Commerce Summit is back and better than ever – learn from Tinuiti experts and our partners across the industry on how to master execution and unify data across retail media channels. You won’t want to miss this.

What You’ll Learn:


Wednesday, February 15, 2023

Bottom of Funnel Conversion: What Your Brand Can Do if Sales Are Down in Q1

If you’re looking to answer the most pressing question of 2023 – how can I more efficiently grow sales during Q1 with less budget? – then you won’t want to miss this session.

Join Tinuiti’s Commerce expert and Tinuiti client, organic food company, Nature’s Path, as they discuss effective ways to structure campaigns to drive conversions. The session will navigate the evolving channels in emerging marketplaces and how to stay on top.


Rachel Kwak

Specialist, Commerce Tinuiti

Michael Walter

Director of eCom Global Sales Nature's Path

Finding The New Top of Funnel: Riding The Third Wave

The third wave of retail media is destined to be the biggest of digital advertising (after the first and second waves of search and social) – but still leaves the question: “will we close the loop?” Our marketplaces expert joins subscription-based market research company, Insider Intelligence, in this can’t miss- session.


Elizabeth Marsten

Group Director, Marketplaces Tinuiti

Andrew Lipsman

Principal Analyst Insider Intelligence

Finding The New Top of Funnel: In-Store Physical Retail Media

In-store engagements have long been considered the last stop in the consumer journey. But with the rise in digital capabilities, in-store advertising is becoming a search and discovery tactic as well. In-store advertisements are becoming an upper-funnel tactic, a tremendous opportunity for brands in the spaces where customers are ready to buy.

Tune into this session to hear from Tinuiti’s EVP of Commerce, joined by in-store consumer experience platform, Cooler Screens, as they reveal how to connect data points across retail media.


Shaun Brown

EVP, Commerce Tinuiti

Lindell Bennett

Chief Revenue Officer Cooler Screens

Driving Middle Funnel with Consideration: How to take Advantage of the Newest in Shoppable and Display

You may have great awareness and conversion tactics, but if you can’t convert potential customers in the middle of the funnel, your efforts will be for naught.

Learn how to make every moment shoppable and join Tinuiti’s Marketplaces expert and sustainable advertising platform, Teads, to understand the importance of driving middle of the funnel tactics, and the latest tips on how to do so.


Raquel Kozlowski

Associate Director, Marketplaces Tinuiti

Jon Davis

US Industry Director, Commerce Teads


Wednesday, February 22, 2023

Bottom of Funnel Conversion: Search and Display Strategies to Jump-Start 2023 Sales

For both advertisers and consumers, the economic uncertainty of 2023 looms large. Now is the time to be agile with your search and display strategy so you can get ahead.

Tinuiti’s marketplaces experts will share best practices for leveraging campaign coverage, keyword and product targeting, growth tactics, and more during this session. Join us to learn more about how to beat the competition by focusing on bottom of the funnel conversions.


Ken Magner

Strategist, Marketplaces Tinuiti

Joseph Elmquist

Strategist, Marketplaces Tinuiti

AMC and the Amazon Sphere: What You Did in 2020 Won’t Work in 2023

We all know the Amazon landscape has changed vastly since 2020 – but has your strategy adapted accordingly? Because the old playbook won’t cut it anymore.

During this session, hear from Tinuiti’s Marketplaces expert and digital marketing forecasting agency, Stratably, to hear what 2023 will look like and the tactics you need to leverage so you don’t miss out on new sales and stay ahead of the curve.


Aaron Gooden

Director, Marketplaces Tinuiti

Russ Dieringer

Founder & CEO Stratably

How to Master Omnichannel Display and Video for Amazon

Diversifying your media mix leads to higher conversions – but what is the best way to do it?

Tune in to this session to hear from Tinuiti’s marketplace expert on how you can go beyond harvesting existing demand by diversifying your media mix. We’ll dive into the opportunities of Online Video (OLV), Streaming TV, incrementality, and how they all interface with AMC.


Jonathan Cole

Strategist, Marketplaces Tinuiti

An Amazon Seller’s Guide to Operational Success: Driving Traffic from External Sources

Pushing organic traffic to Amazon is important, but marketers need to stay ahead of the competition and avoid spending valuable ad dollars on non-converting detail pages.

In this session, we will explain how sellers can achieve success by driving traffic to their storefront pages from outside sources and how to maximize review generation. Tinuiti’s retail operations expert will be joined by Amazon seller tools company, eComEngine, leading micro influencer marketing platform, Stack Influencer, and ad optimization toolkit, Ampd.


Phil Stolt

SVP, Retail Ops Tinuiti
colleen-quattlebaum _headshot

Colleen Quattlebaum

Director of Marketing eComEngine

William Gasner

Co-Founder and Chief Marketing Officer Stack Influence

Tyler Gregg

VP Strategic Initiatives Ampd

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