In the competitive realm of ecommerce, where countless products clamor for consumer attention, establishing a distinctive brand presence is crucial for success. This is where Amazon A+ Content comes in, offering brands a unique opportunity to elevate their product listings and captivate shoppers in a visually engaging and informative way. A+ Content integrates detailed product descriptions, […]
Introduced in 2021, Amazon’s Manage Your Customer Engagement tool empowers brands to boost customer engagement and foster loyalty through email communications. This tool enables sellers to cultivate stronger connections with their recurring customers and followers of their Brand Store, utilizing pre-designed email templates for effective marketing outreach. By leveraging this tool, sellers can enhance their […]
The Sizmek Ad Suite many marketers have used for years was officially renamed Amazon Ad Server in March 2023. Amazon acquired Sizmek Ad Server and Sizmek Dynamic Creative Optimization (DCO) in May 2019 after Sizmek filed for bankruptcy, at which time they were still the second largest ad server in the world, only outsized by […]
As an Amazon seller, you should already be familiar with UPC codes and what they entail. Amazon requires sellers to have universal product codes (also called UPCs or UPC Codes) to sell items on Amazon. GS1 is the only legitimate global producer of UPC codes. GS1 is a not-for-profit organization that has set the global […]
Last year, Prime Day was a huge success with 300 million+ items purchased and over $1.7B saved thanks to stellar Prime Day deals and discounts. Prime Day 2023 has the potential to be even larger with eager shoppers looking to save big. This year is a crucial time to get in front of new customers […]