Amazon A+ Content: Definition, Best Practices & Examples

Amazon A+ Content: Definition, Best Practices & Examples

In the competitive realm of ecommerce, where countless products clamor for consumer attention, establishing a distinctive brand presence is crucial for success. This is where Amazon A+ Content comes in, offering brands a unique opportunity to elevate their product listings and captivate shoppers in a visually engaging and informative way. A+ Content integrates detailed product descriptions, […]

3 Ways To Increase Email Retention Using Amazon’s Manage Your Customer Engagement Tool

3 Ways To Increase Email Retention Using Amazon’s Manage Your Customer Engagement Tool

Introduced in 2021, Amazon’s Manage Your Customer Engagement tool empowers brands to boost customer engagement and foster loyalty through email communications. This tool enables sellers to cultivate stronger connections with their recurring customers and followers of their Brand Store, utilizing pre-designed email templates for effective marketing outreach. By leveraging this tool, sellers can enhance their […]

Sizmek Ad Suite is now Amazon Ad Server

Sizmek Ad Suite is now Amazon Ad Server

The Sizmek Ad Suite many marketers have used for years was officially renamed Amazon Ad Server in March 2023. Amazon acquired Sizmek Ad Server and Sizmek Dynamic Creative Optimization (DCO) in May 2019 after Sizmek filed for bankruptcy, at which time they were still the second largest ad server in the world, only outsized by […]