Research
Amazon Ads Benchmark Report Q3 2019
Key Figures and Trends to Know Across Amazon Advertising
Advertise Smarter on Amazon: Using anonymized same-client samples derived from more than $400 million in Amazon ad spend under management, we’ve uncovered the most important trends taking hold in Amazon advertising. Don’t go into the Q4 holiday season without learning how key formats are performing and changing over time.
This Report Includes Insights On:
- How fast advertiser spend, clicks and CPC are increasing on Amazon Sponsored Brands and Sponsored Products
- Campaigns targeting countries outside of the US growing faster than US-focused campaigns across formats
- Recently released new-to-brand metrics and how advertisers are using them
- Growth of the Amazon DSP and how performance differs between Amazon owned-and-operated properties vs other websites
