Marketing has entered the Orchestration Era. Campaigns don’t wait, creative multiplies, media expands, and agentic systems execute in real time. Yet brand, performance, audience, and measurement move in parallel instead of in sync. Growth belongs to brands that bridge human strategy with agentic execution—aligning brand building and demand capture into one connected, accountable full-funnel model. That’s what Tinuiti Live 2026 is built to explore.
See how leading brands align creative, media, audience, and measurement into one coordinated full-funnel model. Through real client stories and live examples, learn how orchestration connects brand investment to measurable impact.
Explore how human judgment and agentic execution work together in modern marketing. From creative systems to audience intelligence to holistic measurement, see where automation accelerates growth — and where strategic direction keeps growth brand and performance aligned.
Learn how leading brands make growth finance-readable. From Holistic ROAS to MMM and incrementality, see how measurement protects brand investment while proving performance accountability.
Tinuiti Live goes beyond panels. Participate in pulse sessions, hands-on workshops, and immersive experiences that show—not just tell—how orchestration drives connected growth.
Television Personality, Author and The Traitors Season 4 Cast Member
The Real Housewives icon, The Traitors star and host of SiriusXM’s Reality Checked joins us at Tinuiti Live 2026 to share how she’s built a lasting fandom and stayed authentically connected to audiences on and off screen—setting the stage for NBCUniversal to explore how brands can tap premium content, fan communities, and real-world experiences to drive buzz, connection and measurable growth.
Marisa Thalberg
EVP, Chief Customer and Marketing Officer at Catalyst Brands
A powerhouse brand builder behind some of the world’s most recognized companies, Marisa takes the stage to break down how brands can become true growth engines—driving relevance, connection, and long-term value through bold storytelling and cultural insight.
Marisa Thalberg has built and led some of America’s most beloved brands and she’s not slowing down. As EVP, Chief Customer and Marketing Officer at Catalyst Brands, home to JCPenney, Brooks Brothers, Eddie Bauer, and Nautica, Marisa brings rare creative ambition and performance rigor to modern marketing’s most complex challenges. In this exclusive fireside with Tinuiti’s Diana DiGuido, Marisa gets candid about what it actually takes to grow brands at scale in the Orchestration Era, where brand, media, audience, and measurement must work as one system. What’s changed. What’s breaking down. And how she’s leading through complexity with clarity and intention.
What happens when brands move beyond advertising and become part of the moment? Join NBCUniversal & Tinuiti for a conversation on how today’s most impactful marketing lives across content, culture, talent, and real-world experiences. Discover how brands can tap into fandom-driven moments to spark authentic connection, drive engagement, and deliver measurable business impact.
Dorinda Medley
Television Personality, Author and Traitors Season 4 Cast Member
