Marketing has entered the Orchestration Era. Campaigns don’t wait, creative multiplies, media expands, and agentic systems execute in real time. Yet brand, performance, audience, and measurement move in parallel instead of in sync. Growth belongs to brands that bridge human strategy with agentic execution—aligning brand building and demand capture into one connected, accountable full-funnel model. That’s what Tinuiti Live 2026 is built to explore.
See how leading brands align creative, media, audience, and measurement into one coordinated full-funnel model. Through real client stories and live examples, learn how orchestration connects brand investment to measurable impact.
Explore how human judgment and agentic execution work together in modern marketing. From creative systems to audience intelligence to holistic measurement, see where automation accelerates growth — and where strategic direction keeps growth brand and performance aligned.
Learn how leading brands make growth finance-readable. From Holistic ROAS to MMM and incrementality, see how measurement protects brand investment while proving performance accountability.
Tinuiti Live goes beyond panels. Participate in pulse sessions, hands-on workshops, and immersive experiences that show—not just tell—how orchestration drives connected growth.
Television Personality, Author and The Traitors Season 4 Cast Member
The Real Housewives icon, The Traitors star and host of SiriusXM’s Reality Checked joins us at Tinuiti Live 2026 to share how she’s built a lasting fandom and stayed authentically connected to audiences on and off screen—setting the stage for NBCUniversal to explore how brands can tap premium content, fan communities, and real-world experiences to drive buzz, connection and measurable growth.
Marisa Thalberg
EVP, Chief Customer and Marketing Officer at Catalyst Brands
A powerhouse brand builder behind some of the world’s most recognized companies, Marisa takes the stage to break down how brands can become true growth engines—driving relevance, connection, and long-term value through bold storytelling and cultural insight.
Orchestration in Motion
Start the day with curated conversations, strong coffee, and early connections with fellow senior marketers.
In the Orchestration Era, audience is no longer a targeting setting—it’s the signal that drives every decision. As AI expands reach and automation accelerates execution, the risk isn’t missing audiences. It’s reaching them without intention. In this session, Tinuiti leaders unpack how modern brands use audience intelligence to shape creative, guide media, and connect brand exposure to measurable outcomes. Through real-world examples, you’ll see how audience insight translates into coordinated growth across the funnel. Because when audience is treated as strategy—not segmentation—it becomes the connective tissue between human intent and machine-scale execution.
As audiences shift across screens, YouTube has become a primary platform for capturing attention throughout the entire buyer journey. The opportunity is no longer choosing between brand and performance—but using YouTube more intelligently to drive both. This session explores how leading brands deploy YouTube to address specific business needs—from upper-funnel awareness to measurable customer acquisition—with greater precision. We’ll examine how to move beyond optimizing for what’s easiest to measure and instead focus on what drives real business outcomes. Using first-party data and advanced measurement approaches, we’ll show how to better understand YouTube’s full contribution—giving marketers a clearer view of how the platform supports awareness, consideration, and conversion within a unified strategy.
Marisa Thalberg has built and led some of America’s most beloved brands and she’s not slowing down. As EVP, Chief Customer and Marketing Officer at Catalyst Brands, home to JCPenney, Brooks Brothers, Eddie Bauer, and Nautica, Marisa brings rare creative ambition and performance rigor to modern marketing’s most complex challenges. In this exclusive fireside with Tinuiti’s Diana DiGuido, Marisa gets candid about what it actually takes to grow brands at scale in the Orchestration Era, where brand, media, audience, and measurement must work as one system. What’s changed. What’s breaking down. And how she’s leading through complexity with clarity and intention.
The real impact of AI in marketing isn’t where most people are looking. Agentic AI is absorbing the work marketing teams still consider core—the repetitive, cross-platform execution they’ve spent a decade mastering. As execution becomes automated, the competitive advantage moves. From button-pushing to signal-setting. From managing platforms to designing the logic they run on. From optimizing campaigns to architecting systems. This session is a survival guide for the next 12 months. Simon outlines what leaders must rethink now: data structure, workflow design, talent profiles, agency partnerships, and governance. In the Orchestration Era, growth belongs to those who design the system execution runs on.
Step away from the mainstage to orchestrate your own afternoon: enjoy a catered lunch, connect with peers, and explore our experiential zones designed to spark new strategic connections.
Connect with peers, partners, and platform leaders navigating the same full-funnel challenges—and opportunities.
Quick Takes | Snapchat – Unread Messages, Unlocked Growth: Winning in the Chat Feed
12:30 PM ET | Sponsored by Snapchat
New growth comes from meeting people where they’re most engaged. Today, that momentum is shifting from public feeds to private, message-based environments. As consumers spend more time in intimate, chat-driven spaces, brands need to rethink how they show up in ways that feel native, not intrusive. In this session, Frank Lee, Global Head of Independent Agencies at Snap, will share how brands are driving growth by tapping into high-intent messaging environments to unlock new, incremental attention and drive connected full-funnel performance—from brand impact to measurable conversion.
Quick Takes | AppLovin – Play Meets Performance: Unlocking Profitable, Incremental Growth at Massive Scale
1:10 PM ET | Sponsored by AppLovin
Every marketer is facing the same question: where does the next dollar of incremental growth come from? As paid social matures, one massive audience remains largely untapped: over a billion high-value consumers who play casual mobile games every day. In this session, Gareth Domingo, Head of Agency at Axon, will unpack the mobile gaming attention economy and show how brands are using Axon to run full-funnel strategies that drive profitable, incremental conversions at scale. Attendees will leave with a clear framework for evaluating a channel their competitors are just starting to discover.
Quick Takes | Snapchat – Unread Messages, Unlocked Growth: Winning in the Chat Feed
1:30 PM ET | Sponsored by Snapchat
New growth comes from meeting people where they’re most engaged. Today, that momentum is shifting from public feeds to private, message-based environments. As consumers spend more time in intimate, chat-driven spaces, brands need to rethink how they show up in ways that feel native, not intrusive. In this session, Frank Lee, Global Head of Independent Agencies at Snap, will share how brands are driving growth by tapping into high-intent messaging environments to unlock new, incremental attention and drive connected full-funnel performance—from brand impact to measurable conversion.
Quick Takes | AppLovin – Play Meets Performance: Unlocking Profitable, Incremental Growth at Massive Scale
1:10 PM ET | Sponsored by AppLovin
Every marketer is facing the same question: where does the next dollar of incremental growth come from? As paid social matures, one massive audience remains largely untapped: over a billion high-value consumers who play casual mobile games every day. In this session, Gareth Domingo, Head of Agency at Axon, will unpack the mobile gaming attention economy and show how brands are using Axon to run full-funnel strategies that drive profitable, incremental conversions at scale. Attendees will leave with a clear framework for evaluating a channel their competitors are just starting to discover.
The Orchestration of Influence: Re-Engineering for the AI Search Era
1:20 PM – 1:50 PM ET
In 2025, we marveled at the emergence of AI search; in 2026, search has shifted from a predictable Sunday drive into a high-stakes race where traditional rankings are fading and brand authority is the only currency that matters. As growth increasingly depends on teams moving in concert, nowhere is this more critical than in the high-velocity landscape of AI-driven discovery. This session explores the critical strategic shifts required to survive a world where traditional rankings are fading and influence and sentiment are the new KPIs.
Beyond Reach: Driving Incrementality and Performance in CTV
1:50 – 2:20 PM ET | Sponsored by Nexxen
As CTV matures into a true performance channel, marketers are demanding more than reach — they need measurable incrementality. In this panel, marketing leaders will explore how smarter and direct inventory curation, flexible data activation, and closed-loop measurement are helping brands find high-intent audiences and prove the impact of CTV across the full funnel.
The Orchestration of Influence: Re-Engineering for the AI Search Era (Repeat)
2:20 – 2:50 PM ET
In 2025, we marveled at the emergence of AI search; in 2026, search has shifted from a predictable Sunday drive into a high-stakes race where traditional rankings are fading and brand authority is the only currency that matters. As growth increasingly depends on teams moving in concert, nowhere is this more critical than in the high-velocity landscape of AI-driven discovery. This session explores the critical strategic shifts required to survive a world where traditional rankings are fading and influence and sentiment are the new KPIs.
The Creative Diagnostic: Finding the Leaks That Media Can’t Fix
1:15 – 2:00 PM ET | Featuring Tinuiti
For many marketing leaders, creative is the least understood—and most under-optimized—driver of growth. While media plans are continuously refined, inefficiencies often live in the creative itself. This session reframes creative as a performance lever, not a downstream output. Using a combined lens of media performance and creative strategy, we’ll show how to diagnose where your creative is limiting results—and how to fix it. You’ll leave with a practical framework to move from reactive reporting to proactive briefing, aligning creative and media teams around shared signals and stronger outcomes.
Workshop: Applied AI for Leaders | Introduction to Vibe Coding
2:15 – 3:00 PM ET | Featuring Tinuiti & Partners
The barrier between “having a great idea” and “deploying a functional tool” has officially dissolved. In this high-octane working session, Tinuiti’s Simon Poulton and Harry Browne will move past the slide decks to demonstrate vibe coding—a workflow where natural language becomes the primary programming syntax. The future of marketing departments is one that embraces the concept of the Hybrid-Marketer – where marketers are also developers. We will live-build custom, agentic tools from scratch, showing how marketers can use “vibe” prompts to create high-utility tools that act as “connective tissue” between a brand’s data and a consumer’s AI agent.
The TikTok Effect: Driving Incremental Growth Across the Commerce Ecosystem
1:20 – 1:50 PM ET | Sponsored by TikTok
Commerce on TikTok isn’t a feature—it’s part of a system. In the Orchestration Era, the brands winning are those using the full TikTok ecosystem. From creators and content to Smart+ and Market Scope—to drive impact well beyond the platform. As discovery and purchase collapse into a single moment, the “TikTok Effect” creates a ripple of incremental demand across DTC, Amazon, big-box retail, and beyond. In this session, you’ll hear how leading brands are activating across that system to generate incremental growth. Join Liquid I.V., TikTok and Tinuiti as we unpack how TikTok turns attention into measurable business outcomes—on platform and everywhere else.
From Channels to Systems: How Brands Connect Retail Growth Across Platforms
1:50 – 2:20 PM ET | Sponsored by Skai
In this session, you’ll hear how brands like eos are navigating the shift from channel-based execution to coordinated retail growth across Amazon, Walmart, and Target. From advertiser-facing automation like Skai and Walmart’s Marty to shopper-facing tools like Amazon’s Rufus and Walmart’s Sparky, AI is transforming both how campaigns are run and how consumers discover products. This conversation explores how leading brands are using AI, incrementality, and retail signals to connect performance across platforms and uncover growth that traditional reporting misses. Because in the Orchestration Era, retail success isn’t about winning one channel. It’s about how all of them work together.
Beyond the Broadcast: Orchestrating the Full-Funnel Impact of Thursday Night Football
2:20 – 2:50 PM ET | Sponsored by Amazon Ads
Live sports have evolved from a reach-only play into a high-velocity commerce engine. In the Orchestration Era, the “couch-to-cart” journey allows brands to turn massive cultural moments into measurable retail outcomes. This session explores how leading brands utilize live sports like Thursday Night Football, interactive ad innovations, and Amazon Marketing Cloud to drive incremental growth and new-to-brand acquisition. We’ll unpack the “Better Together” strategy, combining premium streaming media with performance-driven sponsored ads to double engagement rates. Join us to learn how to move beyond brand awareness and master the closed-loop measurement that proves the total retail impact of live sports.
In the Orchestration Era, the most powerful marketing moments don’t stop at the screen, they live in culture, community, and real-world experiences. Join NBCUniversal and Tinuiti to explore how content, talent, and experiential activations come together to turn fandom into cultural impact and measurable business results. We’ll explore how brands can authentically plug into these moments to drive connection, engagement, and growth across platforms.
Dorinda Medley
Television Personality, Author and The Traitors Season 4 Cast Member
In the Orchestration Era, measurement isn’t a reporting exercise—it’s the difference between scaling growth and scaling waste. Most brands are still making decisions off partial views: channels measured in isolation, brand impact discounted, and performance over-attributed to what’s easiest to track. The result is misallocated budgets and missed opportunity. This session tackles what it takes to measure growth as it actually happens—across channels, across the funnel, and across the business. Using real-world examples, we’ll explore how modern measurement connects spend to outcomes, surfaces hidden value, and gives leaders the confidence to invest, defend, and scale what actually works.
Creative is where scale either sharpens your brand—or erodes it. As platforms reward volume and variation, marketers are under pressure to produce more without losing what makes their brand recognizable. In this session, leaders from Meta, Culligan, and Tinuiti unpack how modern creative systems balance high-production brand work with creator-led content to drive performance across the funnel. From AI-assisted planning to real-world execution, they’ll show how different creative inputs work together—not separately—to fuel growth. Because in today’s environment, creative isn’t just content. It’s the system that connects brand, media, and performance—and determines what actually works.
Throughout the day, you’ve seen how modern growth breaks when Creative, Audience, Media, and Measurement operate in parallel—and how powerful it becomes when they move in concert. Tinuiti President Jeremy Cornfeldt, alongside Aaron and Liv, will connect the threads. Drawing on what we’ve heard across the day, they’ll unpack what orchestration looks like in practice: how leaders align teams, design systems that scale with automation, and turn complexity into coordinated growth. The takeaway? Growth in the Orchestration Era isn’t about doing more marketing. It’s about making every part of it work together.
Creative Partnership Lead, Meta
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Bob Avellino
Senior Innovation & Growth Director, Tinuiti
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Brian Binder
Sr. Innovation & Growth Director, Tinuiti
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Crystal Duncan
EVP, Brand Engagement, Tinuiti
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Dalton Dorné
CMO, Tinuiti
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Diana DiGuido
Chief Client Officer, Tinuiti
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Dorinda Medley
Television Personality, Author and The Traitors Season 4 Cast Member
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Elizabeth Marsten
Vice President, Innovation & Growth, Tinuiti
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Frank Lee
Global Head of Independent Agencies, Snap Inc.
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Gareth Domingo
Head of Agency, AppLovin
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Harry Browne
VP, Innovation & Growth, Tinuiti
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Hudson Haines
VP, Executive Creative Director, Tinuiti
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Iqbal Brainch
VP Marketing and Digital, Culligan International
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Jack Johnston
VP, Social Innovation and Growth, Tinuiti
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Jake Thomas
Head of Business Development, Tinuiti
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Jay Adoue
VP, Bravo, Ad Sales Development, NBCUniversal
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Jeff Cohen
Chief Business Development Officer, Skai
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Jen Cornwell
Sr. Director of AI SEO Innovation, Tinuiti
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Jeremy Cornfeldt
President, Tinuiti
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Justin Sisco
Principal, Live Sports Sales & Partnerships, Amazon Ads
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Kaitlyn Fundakowski
VP of E-Commerce & Digital Marketing, Chomps
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Kara Puccinelli
Chief Customer Officer, Nexxen
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Karilyn Anderson
VP, Media & Retention, Liquid I.V.
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Laura Essey
Head of Data, Measurement & Analytics, Google
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Lauren Walden
Client Partner, Sr. Director, Tinuiti
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Lore Oxford
Head of Insights Product, Reddit
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Marisa Thalberg
EVP, Chief Customer and Marketing Officer, Catalyst Brands LLC
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Meredith Zhang
Head of Agency Measurement, TikTok
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Mike Martinez
SVP, Strategic Planning, Tinuiti
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Noa Gutterman
SVP, Marketing, Mistplay
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Pete Harrison
Independent Media Consultant, Running Start Marketing
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Sean Odlum
Chief Product Officer, Tinuiti
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Shasta Cafarelli
SVP, Media Investment, Tinuiti
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Simon Poulton
EVP, Innovation & Growth, Tinuiti
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Tavo Castro
EVP, Head of Strategic Planning and Investment, Tinuiti
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Whitney Mortimer
VP, Executive Creative Director, Tinuiti
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Meet Your Emcees
They’re not just guiding the day—they’re connecting the dots. Our emcees will help bring Tinuiti Live to life, weaving together insights across sessions, engaging speakers, and ensuring every moment delivers value.
CMOs, marketing leaders, brand strategists, and performance teams responsible for connecting brand investment to measurable growth.
No. Tinuiti Live is complimentary, but space is limited and registration approval is required.
Absolutely—we encourage you to share the event with relevant senior marketers or members of your team. Please note that this is an advertiser-only event, and all guests will go through a brief review process to ensure they meet the criteria of being both a senior marketer and an active advertiser.
Select sessions may be available on our YouTube channel post-event. Onsite experiences are exclusive to attendees.
Wear whatever makes you feel confident enough to drop a hot take during a panel Q&A.
Only the good kind. No wasted small talk—just real conversations with smart senior marketers, like yourself, from every vertical, who get it.
Bad food and bad coffee at conferences make us irrationally angry. So we don’t allow it either. We always spring for the upgrades—and yes, there’s oat milk.
We’re also happy to accommodate dietary preferences such as gluten-free, dairy-free, vegetarian, or other needs. Just let us know during the registration process, and we’ll make sure you’re covered.
