Marketing has entered the Orchestration Era. Campaigns don’t wait, creative multiplies, media expands, and agentic systems execute in real time. Yet brand, performance, audience, and measurement move in parallel instead of in sync. Growth belongs to brands that bridge human strategy with agentic execution—aligning brand building and demand capture into one connected, accountable full-funnel model. That’s what Tinuiti Live 2026 is built to explore.
See how leading brands align creative, media, audience, and measurement into one coordinated full-funnel model. Through real client stories and live examples, learn how orchestration connects brand investment to measurable impact.
Explore how human judgment and agentic execution work together in modern marketing. From creative systems to audience intelligence to holistic measurement, see where automation accelerates growth — and where strategic direction keeps growth brand and performance aligned.
Learn how leading brands make growth finance-readable. From Holistic ROAS to MMM and incrementality, see how measurement protects brand investment while proving performance accountability.
Tinuiti Live goes beyond panels. Participate in pulse sessions, hands-on workshops, and immersive experiences that show—not just tell—how orchestration drives connected growth.
Brands Attending live
Orchestration in Motion
Start the day with curated conversations, strong coffee, and early connections with fellow senior marketers.
In the Orchestration Era, audience is no longer a targeting setting—it’s the signal that drives every decision. As AI expands reach and automation accelerates execution, the risk isn’t missing audiences. It’s reaching them without intention. In this session, Tinuiti leaders unpack how modern brands use audience intelligence to shape creative, guide media, and connect brand exposure to measurable outcomes. Through real-world examples, you’ll see how audience insight translates into coordinated growth across the funnel. Because when audience is treated as strategy—not segmentation—it becomes the connective tissue between human intent and machine-scale execution.
See how YouTube is evolving from a standalone channel into a central coordination layer—linking video, TV, and digital into one continuous systemIn today’s media landscape, YouTube is no longer just a channel—it’s a full-funnel growth engine. This session explores how leading brands are using YouTube to bridge brand and performance, turning upper-funnel investment into measurable business outcomes. From high-impact moments to always-on strategies, we’ll unpack how video, TV, and digital media work together when orchestrated intentionally. Rather than treating brand and performance as separate systems, this conversation focuses on how they compound—connecting awareness, consideration, and action into one cohesive model.
Marisa Thalberg has built and led some of America’s most beloved brands and she’s not slowing down. As EVP, Chief Customer and Marketing Officer at Catalyst Brands, home to JCPenney, Brooks Brothers, Eddie Bauer, and Nautica, Marisa brings rare creative ambition and performance rigor to modern marketing’s most complex challenges. In this exclusive fireside with Tinuiti’s Diana DiGuido, Marisa gets candid about what it actually takes to grow brands at scale in the Orchestration Era, where brand, media, audience, and measurement must work as one system. What’s changed. What’s breaking down. And how she’s leading through complexity with clarity and intention.
The real impact of AI in marketing isn’t where most people are looking. Agentic AI is absorbing the work marketing teams still consider core—the repetitive, cross-platform execution they’ve spent a decade mastering. As execution becomes automated, the competitive advantage moves. From button-pushing to signal-setting. From managing platforms to designing the logic they run on. From optimizing campaigns to architecting systems. This session is a survival guide for the next 12 months. Simon outlines what leaders must rethink now: data structure, workflow design, talent profiles, agency partnerships, and governance. In the Orchestration Era, growth belongs to those who design the system execution runs on.
Step away from the mainstage to orchestrate your own afternoon: enjoy a catered lunch, connect with peers, and explore our experiential zones designed to spark new strategic connections.
Connect with peers, partners, and platform leaders navigating the same full-funnel challenges—and opportunities.
Fast, focused sessions to deliver ideas for immediate wins with Tinuiti and partners.
Breakout Track 1 – AI SEO Focused
1:15 PM ET
Coming soon.
Breakout Track 1 – TV in the Orchestration Era
1:45 PM ET
Coming soon.
Breakout Track 2 – The Creative Diagnostic: Finding the Leaks That Media Can’t Fix
1:00 PM ET | Featuring Tinuiti
For many marketing leaders, creative is the least understood—and most under-optimized—driver of growth. While media plans are continuously refined, inefficiencies often live in the creative itself. This session reframes creative as a performance lever, not a downstream output. Using a combined lens of media performance and creative strategy, we’ll show how to diagnose where your creative is limiting results—and how to fix it. You’ll leave with a practical framework to move from reactive reporting to proactive briefing, aligning creative and media teams around shared signals and stronger outcomes.
Breakout Track 2 – Workshop: Applied AI for Leaders | Introduction to Vibe Coding
2:00 PM ET | Featuring Tinuiti & Partners
The barrier between “having a great idea” and “deploying a functional tool” has officially dissolved. In this high-octane working session, Tinuiti’s Simon Poulton and Harry Browne will move past the slide decks to demonstrate vibe coding—a workflow where natural language becomes the primary programming syntax. The future of marketing departments is one that embraces the concept of the Hybrid-Marketer – where marketers are also developers. We will live-build custom, agentic tools from scratch, showing how marketers can use “vibe” prompts to create high-utility tools that act as “connective tissue” between a brand’s data and a consumer’s AI agent.
In the Orchestration Era, measurement isn’t a reporting exercise—it’s the difference between scaling growth and scaling waste. Most brands are still making decisions off partial views: channels measured in isolation, brand impact discounted, and performance over-attributed to what’s easiest to track. The result is misallocated budgets and missed opportunity. This session tackles what it takes to measure growth as it actually happens—across channels, across the funnel, and across the business. Using real-world examples, we’ll explore how modern measurement connects spend to outcomes, surfaces hidden value, and gives leaders the confidence to invest, defend, and scale what actually works.
Creative is where scale either sharpens your brand—or erodes it. As platforms reward volume and variation, marketers are under pressure to produce more without losing what makes their brand recognizable. In this session, leaders from Meta, Culligan, and Tinuiti unpack how modern creative systems balance high-production brand work with creator-led content to drive performance across the funnel. From AI-assisted planning to real-world execution, they’ll show how different creative inputs work together—not separately—to fuel growth. Because in today’s environment, creative isn’t just content. It’s the system that connects brand, media, and performance—and determines what actually works.
Throughout the day, you’ve seen how modern growth breaks when Creative, Audience, Media, and Measurement operate in parallel—and how powerful it becomes when they move in concert. Tinuiti CEO Zach Morrison will connect the threads. Drawing on what we’ve heard across the day, they’ll unpack what orchestration looks like in practice: how leaders align teams, design systems that scale with automation, and turn complexity into coordinated growth. The takeaway? Growth in the Orchestration Era isn’t about doing more marketing. It’s about making every part of it work together.
This year’s Tinuiti Live sponsors are industry powerhouses. Want to be part of the event of the year? Become a Tinuiti Live 2026 Sponsor.
FAQ
CMOs, marketing leaders, brand strategists, and performance teams responsible for connecting brand investment to measurable growth.
No. Tinuiti Live is complimentary, but space is limited and registration approval is required.
Absolutely—we encourage you to share the event with relevant senior marketers or members of your team. Please note that this is an advertiser-only event, and all guests will go through a brief review process to ensure they meet the criteria of being both a senior marketer and an active advertiser.
Select sessions may be available on our YouTube channel post-event. Onsite experiences are exclusive to attendees.
Wear whatever makes you feel confident enough to drop a hot take during a panel Q&A.
Only the good kind. No wasted small talk—just real conversations with smart senior marketers, like yourself, from every vertical, who get it.
Bad food and bad coffee at conferences make us irrationally angry. So we don’t allow it either. We always spring for the upgrades—and yes, there’s oat milk.
We’re also happy to accommodate dietary preferences such as gluten-free, dairy-free, vegetarian, or other needs. Just let us know during the registration process, and we’ll make sure you’re covered.
SAVE YOUR SEAT
Tinuiti Live fills quickly each year. Register early to secure your spot and join us in New York City for a day of connected full-funnel growth, bold thinking, and real-world orchestration in action.
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