Press Release

Tinuiti Completes Acquisition of Bliss Point Media and Officially Launches Streaming+, an Expanded Full-Service Advertising Offering (Streaming + Linear Video)

Acquisition positions Tinuiti as the performance marketing firm with the best econometric-driven technology across Streaming and Linear Video

NEW YORK, NY, August 2, 2021Tinuiti, a leading independent performance marketing firm in the US, announced it has completed its acquisition of Bliss Point Media and its subsidiary, Prospect Point Media, a leading purchaser of digital streaming media, following a previous announcement and as reported in The Wall Street Journal. The official acquisition:


Tinuiti is expanding rapidly as industry trends demand for best-in-class performance marketing capabilities. Tinuiti has grown five times in size since 2017 and year-over-year, the company’s workforce has increased by 35%.  

Bliss Point was launched in 2014 with Chief Executive Officer Sean Odlum, Chief Technology Officer Justin Manus, and UCLA marketing professor Dr. Anand V. Bodapati as principals, and has tripled its workforce since March 2020. The Santa Monica-based company’s clients include leading brands such as Fabletics, Instacart, Square, Thumbtack and Tonal.  


About Tinuiti

Tinuiti is the largest independent performance marketing firm across Google, Facebook and Amazon, with nearly $3 billion in digital media under management and over 950 employees. With industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, CRM and email marketing and more, Tinuiti understands that success requires both strategy and channel expertise. Each solution is delivered through Tinuiti’s performance planning framework, GAMMA, and is enabled by a proprietary suite of marketing intelligence and media activation technology – Mobius. For more information visit

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