Press Release

Tinuiti Recognized for “Some of the Strongest eCommerce Ad Strategies in the Field” by Leading Independent Research Firm

According to Report, “Clients Applaud Tinuiti’s Growth…from Channel-specific Executor to a More Cross-channel Partner”

New York, NY — September 18, 2019 — Tinuiti announced today that Forrester Research, Inc., an independent research firm, has recognized the agency for “some of the strongest ecommerce ad strategies in the field” in The Forrester Wave™: Performance Marketing Agencies, Q3 2019. In its first year of participating in the esteemed report, Tinuiti was ranked among the 12 most significant agencies, which Tinuiti believes signals its status within the performance marketing industry.

This Forrester Wave™ serves as a guide in helping B2C marketers select the right vendor for their needs. Agencies must meet specific benchmarks to be featured in the report and are rigorously examined against 28 criteria across three high-level categories: Current Offering, Strategy, and Market Presence.

Tinuiti believes that its client successes earned it recognition in the report. According to the report, “clients applaud Tinuiti’s growth…from the channel-specific executor to a more cross-channel partner.”

“After several acquisitions, expanding our offerings, hiring new talent, rebranding to Tinuiti and the incredible growth we’ve experienced, we believe Forrester recognizes our strengths in ecommerce. What I’m most proud of is hearing that our clients – our most important judges – applaud us for being a more cross-channel partner,” said Zach Morrison, CEO, Tinuiti.

“We’ve made significant investments in building out our integrated media strategy, analytics, and creative teams, and it’s gratifying to hear that our clients recognize the value it brings to their businesses.”

According to the report, “Tinuiti offers some of the strongest ecommerce ad strategies in the field,” Tinuiti earned the highest possible score (5 out of 5) in the eCommerce Advertising Strategy criterion. According to the criterion description, this score indicates that the agency’s “capabilities are above par compared with others in the evaluation, with support for eCommerce merchandising, fulfillment, and pricing.”

Specifically, Tinuiti’s Amazon program offers creative support, proprietary technology solutions, and channel expertise to ensure long-term success for its clients, and the agency oversees more than $1.2 billion in managed revenue across fast-growth and global enterprise clients.

Forrester notes that “marketers who want to tie their Amazon presences to traditional performance marketing channels should consider Tinuiti.”

Tinuiti believes that the report also highlights its expertise in connecting ecommerce to traditional performance marketing channels. The agency has demonstrated skill in driving value for clients who want to expand their DTC approach into a holistic performance marketing strategy.

To learn more about Tinuiti please visit

About Tinuiti

Tinuiti is the new name for Elite SEM and its recently acquired agencies CPC Strategy, Email Aptitude and OrionCKB. Tinuiti is a performance and data-driven digital marketing leader that helps clients Identify, Acquire, and Engage customers across the digital media ecosystem while their post-click solutions Retain and Reactivate consumers as they continue their digital journey. With expertise in Search, Social, Amazon & Marketplaces, Mobile Apps, Email Marketing and more, every solution is built on best-in-class data and analytics, brought to life by brilliant creative execution, and powered by exceptional strategists. Clients include Bombas, BB&T, Eddie Bauer, Ethan Allen, Etsy,, Rite Aid, Seventh Generation, The Honest Company, Tommy Bahama, Terminix, Vitamin Shoppe.

Tinuiti has won several prestigious industry awards and accolades for both culture and performance, including #1 on Ad Age’s Best Places to Work, Digiday Worklife Awards, and the Google Premier Partner Award for Video Excellence. Tinuiti’s commitment to people and performance has cemented their position as one of the top digital marketing agencies in North America.

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