Bliss POint By Tinuiti
BRAND EQUITY Model
Know the impact your media investments have on your brand equity and revenue.
A New Way to Tie Media Decisions to Brand Outcomes
What if you could quantify the long-term effects of brand building beyond short-term media wins? Tinuiti’s Brand Equity Model combines your ad spend, survey results, query volume, and revenue data so you can see how your top-of-funnel decisions impact your bottom line.
Back Every Brand Decision with Data
Prove your investments are paying off and know where to spend next.
- See exactly how your media investments are affecting your brand equity—and your revenue—so you can make every campaign work harder than the last.
- Note which channels have the most sway over your brand awareness, perception, and consideration, so you can prioritize what’s working and shelf what’s not.
- Restructure your budget to balance efficiency and growth.
- Plan your campaigns based on channel-specific spend thresholds and estimate when you’ll hit diminishing returns.
Part of a Unified Measurement Platform
Six powerful solutions, one platform. Bliss Point centralizes measurement across your full media mix—online, offline, brand, creative, and customer—to uncover more of what works.
Rapid MMM
Marketing moves fast. Your measurement should too. rMMM built for right now decisions.
Incrementality Testing
Don’t trust the platform, test it. Uncover true marketing impact across every channel.
Brand Pacing
A real-time read on brand health so you can react in real time to shifts in consumer behavior.
Customer Insights
Turn first-party data into real customer segments and actionable demographic insights.
