How To Drive Google Shopping Results via Product Feed Optimization
Advanced Strategies to Enhance Your Product Feed
As many ecommerce marketing executives find out the hard way – when launching on Google Shopping, it’s extremely important that the product feed is not only formatted correctly, but is enhanced and as comprehensive as it can possibly be in order to show up for the most profitable ad placements.
In this CPC Strategy event, Jason Bell – our in-house product feed expert – will demonstrate underutilized tactics that will not only improve the quality of your product data, but also help drive a more profitable Shopping strategy.
Course Outline:
- Improving your product titles for search intent
- Implementing keyword insertions
- Improving & leveraging feed categorization
- How automation can be applied to reduce feed management time
- Manipulating Custom Labels to Strengthen Bidding Efficiency
How To Drive Google Shopping Results
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