Back-To-School Shopping Trends in 2014 [Infographic]

By Tinuiti Team

According to the National Retail Federation (NRF), students spend over $70 billion a year on back-to-school shopping.  The infographic below highlights several back-to-school shopping trends for retailers.

Some key takeaways:


As consumers become more reliant on the Internet for purchasing school supplies, online retailers should consider back-to-school shopping trends to implement effective marketing campaigns. Additionally, savvy e-merchants should begin marketing to customers several months in advance to capitalize on back-to-school spending habits.

You Might Be Interested In

*By submitting your Email Address, you are agreeing to all conditions of our Privacy Policy.