Back-To-School Shopping Trends in 2014 [Infographic]
According to the National Retail Federation (NRF), students spend over $70 billion a year on back-to-school shopping. The infographic below highlights several back-to-school shopping trends for retailers.
Some key takeaways:
- 79% of students use online retailers for back-to-school shopping
- 82% of students finish school shopping by early August
- In 2013, the average high school student spent $347 on back-to-school shopping, while the average college student spends $614
- Consumer buying decisions are heavily influenced by offers for free shipping, product reviews and other useful resources.
As consumers become more reliant on the Internet for purchasing school supplies, online retailers should consider back-to-school shopping trends to implement effective marketing campaigns. Additionally, savvy e-merchants should begin marketing to customers several months in advance to capitalize on back-to-school spending habits.
You Might Be Interested In
