eTail West was a few weeks ago and what started as a simple blog post has morphed into The Most Comprehensive Conference Recap You Will Ever Read!
There are over 600 hyperlinks in this post so in an effort to make it easier to digest, I broke the recap down into 5 distinct sections.
- Key Takeaways (5 key takeaways)
- Individual Session Recaps (4 recaps)
- The Top Tweets (11 tweets)
- Conference Photos (11 photos)
- Exhibitor List (124 exhibitors)
Key Takeaways:
1. eCommerce Has Chaaaanged
2. Differentiate or Die
3. Learn From Amazon
4. F-Commerce Stands For Fake Commerce
5. Mobile + iPad Traffic Is Growing Fast
eTail West Session Recaps:
I covered 4 sessions for our blog. Below you can see more information about each presenter and you can read the invidual recaps by clicking on the links below the author bio.
CEO of Alltop.com
Best Selling Author of Enchantment
The 4 Pillars Of Enchantment
For those of you who don’t already know, Guy Kawasaki is kind of a big deal. He is the author of 10 best selling books, he has over 600k followers on Twitter and over 1.3 million people have Guy Kawasaki in their Google+ circles… > Read More
Rick Watson
General Manager Marketplace
Elevate Strategy At Your Company: How To Build A Repeatable Process For Innovation
Most retailers are overworked and structure their days around their current to-do list. This style of management is 99% reactionary and leads to a lack of innovation… > Read More
Jonathon Colman
Internet Marketing Manager
Learn eCommerce SEO From REI
I had the pleasure of attending the eTail West session hosted by Jonathon Colman of REI. I recently met Jonathon on Google+ and believe it or not, some people spend more than 3 minutes per month on Google+… > Read More
Ben Kirshner
CEO & Co-Founder
35 Paid Search Optimization Techniques
Today is the first day of the eTail West conference and the first session I attended was hosted by Ben Kirshner from Coffee For Less. Unlike most of the sessions at eCommerce conferences, Ben gave actionable advice so the audience could easily implement his suggestions… > Read More
The Best Tweets from eTail West:
Great point by @bkwalker today, the customer doesn’t give a $&!% about channels – they just want a good experience. #etail2012 #ecommerce
— Casey Carey (@caseycarey) March 1, 2012
“Facebook is the answer, but I’m not quite sure what the question was… “ Gareth Gaston, SVP Ecommerce Wyndam Hotel#etail2012 — Lori Caldwell (@LCaldwell) February 29, 2012
At least 17% of all e-commerce SALES by end of year will be from iPad on quidsi.com sites. #etail — Luke Wroblewski (@lukew) February 28, 2012
Monetize this, monetize that. Are you creating value or are you moving money around on the table? #etail2012 — Rob Fredley (@kerningpairs) February 29, 2012
“@melonie: “We used to call it stalking, now we call it location based marketing.” -@tastidlite #etail”
— Richie Hannah (@rrrrichie) February 29, 2012
RT @rrrrichie: The She-Economy: Women consume 57% of pages viewed and 57% time spent online #eTail #eTail2012 #Ecommerce — Amanda McGuckinHager (@shoogie) February 29, 2012
Without even doing anything, we’re getting as much revenue per click with @Pinterest as with @Facebook. #etail2012, @BakersShoes — #eTail_Events (@eTail_Events) February 29, 2012
Yes, Pinterest is disruptive at the moment, but if I hear one more question about it at #eTail I might give myself a lobotomy — Michael Hinnant (@hinnant) March 1, 2012
Biggest case is an optimized email landing page for mobile. 90% of email is read on a. Mobile device. #etail2012
— Rob Fredley (@kerningpairs) February 28, 2012
What made @Zappos.com successful is they trusted their customers first- @GuyKawasaki #etail2012 — #eTail_Events (@eTail_Events) March 1, 2012
Photos from eTail West:
Day 1 of the Main Conference was PACKED – exhibit A:
Day 1 of the Main Conference was PACKED – exhibit B:
The AWESOME flat screen TV at the @Steelhouse booth:
The tag management gurus at the @Tealium booth:
One of the non-stop demos at the @500Friends booth:
The coolest vendor prop award has to go to @AdRoll:
The @RedEyeUS booth won the KISS award:
The view from the hotel entrance:
The sunset on the final night of eTail West 2012:
eTail West 2012 Exhibitors:
Below you will find a list sorted in alphabetical order of the 124 vendors who exhibited.
Out of 124 exhibitors:
- 112 have a Twitter handle
- 110 have a LinkedIn company profile
- 102 have a Facebook Page
- 84 have a company Blog
- 31 have a YouTube channel
- 25 have Google+ profiles
500 Friends

5th Finger

Adlucent

AdRoll

Affinion 
Akamai

Altuik

Amazon Payments

Amazon Product Ads 
Amazon Services 
Amazon Webstore

AOL

Aramex

AT&T

Badgeville

Baynote

Brightedge

Bronto

Buysight


Canada Postes (no social media profiles)
Catalogspree

CDC Software

CDNetworks

Cellit

Certona

Chango

Choice Stream

Cinsay

ClearSaleing

ClickSquared

Commerce Hub (no social media profiles)
Commission Junction

Covario

Criteo

PayPal

EdgeCast

edo Interactive

Ensighten

Epsilon

eShop World 
Fluid

Foresee

GPShopper

GSI Commerce

HookLogic

Hybris

ifeelgoods

Inceptor

Ingram Micro

iProspect

July Systems

Kenshoo

Knotice

Kony

Kount

KSC Kreate

Limelight Network

Linkshare

Listrak

Mad Mobile

Mail Metrics 
Marin Software

MarketLive

Maxymiser

MediaForge

MediaMath

Milo Local Shopping

Mobify

Monetate

Monsoon Commerce

MyBuys

Netbiscuits

NetElixir

NetSuite

OpinionLab

OptiMine

Oracle

OrderGroove

OwnerIQ

PM Digital

PowerReviews

Proclivity Media (no social media profiles)
Redeye

Responsys

RetailMeNot

Return Path

RichRelevance

RightNow

RKG

Riversand

Savvis
Searchdex

Servio

ShopIgniter

Shotfarm

SideCar

Silverpop

SLI Systems

Smarter Remarketer 
Sociable Labs

SocialAnnex

Steelhouse

Symantec

Tagman

Tealeaf

Tealium

TellApart

Think Realtime

Torrey Commerce 
Translations (no social media profiles)
Triad Retail Media

TRUSTe

TurnTo 
Ugam Interactive

USA800

Usablenet

ValueClick

Vertex

Virid

VisiStat

YesMail

YourAmigo

Zmags

Thanks for reading and feel free to bookmark this post and come back to it later!