Mobile User Behavior: How is the Mobile Audience Engaging Online?
You just started wrapping your mind around how to market your business online, and before you could blink, mobile technology took the world by storm, not only compounding the prevalence of internet media in our lives but changing the very nature of virtual interaction. Mobile users browse differently, respond differently, and purchase differently – and in the near future they are likely to become even more of a dominating force.
Check out this infographic, which highlights the mobile behavior of tech professionals and consumers across the globe.
Mobile User Behavior Takeaways
The Influence of BYOD on Consumer Behavior
Whether employers like it or not, BYOD (Bring Your Own Device) has, as predicted, become more common than ever in 2013. An increasingly tech-savvy workforce insists on using their own devices, and there is no arguing with them. With work devices being taken home and back, it is often difficult to see just where the work day begins and ends.
- 37% of tablet users and 41% of smartphone users tap into their private device for business purposes.
- 48% of overall mobile device owners access technology information on their weekends.
- 57% of mobile device owners access technology information after they clock out for the day.
Purchasing With Mobile Devices
It has become more common than ever for the mobile audience to buy products and services over mobile web.
- 56% of smartphone users buy products and services on their phones.
- 73% of tablet users purchase on their device.
Mobile Devices and Video
If there is one thing that the mobile audience loves to engage with and share, it is online video.
- In 2012, 61% of of smartphone users and 66% of tablet users where watching video on their device.
- In 2013, those numbers have jumped, with 67% of smartphone owners now watching video and a whopping 90% of tablet owners.
Mobile Users and Engagement
When asked what actions they have taken in response to ads and promos:
- 51% of smartphone owners and 26% of tablet owners have searched for products and services.
- 33% of phone users and 21% of tables users have clicked or interacted with an advertisement.
- 30% of phone users and 12% of tablet users have recommended products or services to a friend.
- 25% of phone users and 20% of tablet users have purchased products or services online via mobile technology.
What Does it All Mean for You?
1. Know Your Demographics
Keep in mind the demographics of your audience so you’re aware if they frequently use mobile. If you’re out of touch with your target market, engagement, conversions, and sales will suffer.
2. Make Mobile Marketing a Priority
Mobile usage and social media are both on the rise, but this isn’t about the future. This is about right here, right now, and if you’re not accounting for mobile, you’re already behind. Learning proper mobile marketing should be a top priority for any modern company.
3. Embrace Responsive Web Design Browsing on a phones is a vastly different experience, and users like convenience. Don’t make them work for your marketing message. All websites should be compatible with mobile devices and provide mobile checkout options for eCommerce.
4. Understand Mobile Psychology Remember, mobile users are often on the go – jogging, shopping, sitting in class, working, riding bicycles, and putting on their seat buckles to drive to an appointment. This drastically changes how they react. It also provides new opportunities for engagement.
5. The Mobile Audience is Always Switched On
Because of BYOD, the lines are blurring between the business and personal lives of modern consumers. They are on all the time. Are you responding to this huge change in the way we live and do business?