Mobile User Habits Study [Infographic]

By Tinuiti Team

Mobile User Behavior: How is the Mobile Audience Engaging Online?

You just started wrapping your mind around how to market your business online, and before you could blink, mobile technology took the world by storm, not only compounding the prevalence of internet media in our lives but changing the very nature of virtual interaction. Mobile users browse differently, respond differently, and purchase differently – and in the near future they are likely to become even more of a dominating force.

Check out this infographic, which highlights the mobile behavior of tech professionals and consumers across the globe.

The Tech Mobile User is Always On

Mobile User Behavior Takeaways

The Influence of BYOD on Consumer Behavior

Whether employers like it or not, BYOD (Bring Your Own Device) has, as predicted, become more common than ever in 2013. An increasingly tech-savvy workforce insists on using their own devices, and there is no arguing with them. With work devices being taken home and back, it is often difficult to see just where the work day begins and ends.

Purchasing With Mobile Devices

It has become more common than ever for the mobile audience to buy products and services over mobile web.

Mobile Devices and Video

If there is one thing that the mobile audience loves to engage with and share, it is online video.

Mobile Users and Engagement

When asked what actions they have taken in response to ads and promos:

What Does it All Mean for You?

1. Know Your Demographics

Keep in mind the demographics of your audience so you’re aware if they frequently use mobile. If you’re out of touch with your target market, engagement, conversions, and sales will suffer.

2. Make Mobile Marketing a Priority

Mobile usage and social media are both on the rise, but this isn’t about the future. This is about right here, right now, and if you’re not accounting for mobile, you’re already behind. Learning proper mobile marketing should be a top priority for any modern company.

3. Embrace Responsive Web Design Browsing on a phones is a vastly different experience, and users like convenience. Don’t make them work for your marketing message. All websites should be compatible with mobile devices and provide mobile checkout options for eCommerce.

4. Understand Mobile Psychology Remember, mobile users are often on the go – jogging, shopping, sitting in class, working, riding bicycles, and putting on their seat buckles to drive to an appointment. This drastically changes how they react. It also provides new opportunities for engagement.

5. The Mobile Audience is Always Switched On

Because of BYOD, the lines are blurring between the business and personal lives of modern consumers. They are on all the time. Are you responding to this huge change in the way we live and do business?

How many mobile users are you ignoring?

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