Programmatic Buying for Retail Marketers Featuring Katana – Course Registration
Best Practices To Succeed with Programmatic Advertising Campaigns
“Programmatic” has been one of the most buzzed about terms in the Digital Marketing space in 2014 to 2015 — but how has it actually been put into practice? How are retail advertisers currently integrating it within their digital portfolio?
On Wednesday, June 24 at 11am PT we will offer a 60-minute course with Katana that dives into the setup process and launch strategy for programmatic media buying, and specifically, how retailers can leverage programmatic for ROI-focused campaigns
Topics Discussed Include:
- Overview of programmatic media buying and how it fits into the Digital Marketing portfolio
- Identifying the top-of-the-funnel & bottom-of-the-funnel applications for programmatic
- Examples of programmatic technology’s audience targeting capabilities
- Walk-through of the setup process for programmatic campaigns
- Monitoring key performance metrics and creating an A/B testing framework
- Live Q&A
Programmatic Buying for Retail Marketers
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