Amazon Announces 2023 Prime Day Dates as July 11th & 12th

By Tinuiti Team

Today, Amazon formally announced via press release that Prime Day 2023 will be held on July 11th and 12th.


Prime Day 2023
Source: Business Wire


Prime Day 2022 was a massive win for those selling on Amazon’s marketplace, with an impressive 300 million+ items purchased and over $1.7 billion saved. As Prime Day 2023 approaches, the anticipation builds, as enthusiastic shoppers are on the lookout for the next great deal.

As the competition grows on Amazon, Prime Day is an ideal time to get in front of new customers. But the big question is: Are you Prime Day ready?

“Prime Day is all about making our Prime members feel like a big deal, with deep savings and access to some of the best offers from brands they love. With Invite-only deals, we’re adding more value to the Prime experience and have made it easier for our Prime members to access exclusive doorbuster deals at incredible prices without waiting in line.”

– Jamil Ghani, Vice President of Amazon Prime


From an end-to-end channel management approach, we’ve got plenty of resources that outline what you should do before Prime Day to maximize sales and make this your most successful Prime Day yet including:

Preparing for Prime Day 2023: The Amazon Seller’s Ultimate Guide

The ultimate guide for Amazon Prime Day preparation for sellers and brands on the Marketplace in 2023.

The 2023 Amazon Prime Day Checklist

Our incredibly handy and detailed Prime Day Checklist covers everything from high-level strategy to relationship management to budgeting to keywords to ASINs to fulfillment. Check off each box to ensure you are Prime Day ready.

The “Amazon Prime Day 2023 Prep Panel” Webinar – On Demand

In this panel, we cover how to utilize advertising and operations to achieve maximal Prime Day success from the top of your funnel to the bottom. We partnered with Amazon Seller tools experts eComEngine, omnichannel fulfillment solution Extensiv, and ecommerce software platform Salsify, to cover everything you need to know to have a stellar Prime Day.


2023 Amazon Prime Day Study

With Amazon Prime Day 2023 fast approaching, Tinuiti surveyed over 1,000 Prime members to find out what shoppers are thinking heading into the sales holiday. This report unpacks all of the key considerations going into how consumers are viewing this year’s event.

More on Amazon Prime Day

Amazon launched Prime Day in 2015 to celebrate its 20th anniversary. The first Amazon Prime Day was a one-day retail holiday for Prime members. Since then, Prime Day has overtaken Black Friday and Cyber Monday as the biggest annual sales event on Amazon, with better deals on more products resulting in increased sales (and Prime memberships).

Despite inflation concerns, according to Adobe Analytics data, the self-made shopping holiday drove record online spending of $22.4 Billion Dollars in 2022 (6.1% growth YOY).

Last year (according to Tinuiti data), it was clear that many saw Prime Day as a huge opportunity to get in front of high-intent shoppers and were willing to pay to do so. Sponsored Products spend rose 33% in 2022 compared to Prime Day 2021, which took place from June 21 to June 22. Sponsored Brands spend increased 40%, and Sponsored Display spend soared an incredible 62% compared to last year’s event.

(Check out our full 2022 Prime Day recap here)

While the ecommerce landscape might look different this year than any before, we can still expect Prime Day 2023 to be a big event for Prime members and Amazon sellers alike.

Need additional help prepping for Prime Day? Contact us today for more information or learn more about our Amazon Services here.


You Might Be Interested In

*By submitting your Email Address, you are agreeing to all conditions of our Privacy Policy.