Marketing Strategy & Services for Amazon

We accelerate business growth on Amazon better than anyone else.

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Winning on Amazon today requires a whole lot more than just advertising

You need a partner that delivers full-service, meaningful growth for your brand through a comprehensive approach to one of the world’s biggest online retail channels.

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We’re in Amazon’s top 5%

Considering no fewer than 5 percent of agencies make the cut, Tinuiti wears its Amazon Ads Advanced Partner badge status as a badge of honor. It’s a testament to our long-term record of excellence and innovation on the platform – not to mention all the growth we’ve been able to deliver for our brand partners.
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Meaningful Growth

Beyond Advertising

Tinuiti has always had an early mover advantage on Amazon. Not only were we the first performance marketing firm to start and scale an Amazon practice, but we were also the first to build an independent tech platform for Amazon back in 2014. And now we’re one of the biggest media spenders on the platform. From forecasting inventory to driving influencer traffic to your detail pages, Tinuiti understands, tests for, and optimizes all available growth drivers on the platform.
We Know Amazon Inside and Out

Total Channel Management

From solving day-to-day problems to steering long-term strategy, Tinuiti provides the end-to-end strategic capabilities designed to meet all of a brand’s needs on Amazon. Our leadership team is made up of ex-Amazon employees and experts with deep-rooted experience of the platform. By managing all the nuanced challenges of working directly with Amazon, we get the most out of the relationship for our clients.

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Proprietary Marketplace Technology

MobiusX

Our proprietary, AI-enabled MobiusX technology, built for Amazon’s unique closed-loop environment, is one of the longest-standing and most sophisticated Amazon platforms on the market today. Designed to drive campaign and vendor performance at scale, our technology aligns with Amazon’s roadmap and adds additional value in the right places, at the right time. Alongside our own tools, we integrate the latest Amazon and third-party technologies, ensuring we optimize our approach based on all possible data points.
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Building Brands

Creative that Performs

Creative isn’t about pretty-looking design. It’s about targeted content that maximizes click-throughs and quality traffic, boosts organic rank, improves SEO, drives conversion rates, and builds brand equity. With years of experience brand-building on the marketplace, we specialize in creative that promotes an immersive shopping experience. From A+ Content to Stores to Sponsored Brands video, we deliver the right creative services to the right audience on Amazon.
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No Silos Here

An Omni-Channel Approach

The lines between Amazon and all other digital marketing channels are starting to blur. Brands won’t win working in silos. They need to be crafting a holistic strategy across all digital channels. While Amazon requires specialization that Tinuiti can provide, your marketing becomes exponentially powerful in cohesion with other marketing channels. Don’t take our word for it. Forrester Wave™ says that “marketers who want to tie their Amazon presences to traditional performance marketing channels should consider Tinuiti.”

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Total Channel Management for Amazon Sellers

Maximizing profitability while watching out for your bottom line. We have eyes on your business from 10,000 feet all the way down into the weeds. That means we can help you develop a three-year strategic plan while at the same time handling all the day-to-day details like case management and resolution so you can spend your time focusing on other growth drivers for your business.

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Account Management and Retail Operations for Amazon

Tinuiti account managers can take ownership of every aspect of your relationship with Amazon and handle the complexities of the platform. No more wondering whether you’re forecasting appropriately or your catalogue is set up right. Our experts can solve it all.

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Shaking Hands

Brand Services for Amazon

As your agency partner, we are relentless when it comes to making sure you’re getting the best treatment across Amazon Vendor Negotiations, Chargeback Recovery, Brand Registry, Compliance, and Seller Suspension Escalation.

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Media Planning Strategy for Amazon

The success of your brand’s advertising on Amazon starts with a bulletproof media strategy. Our team of experts will join heads with your team of experts to craft a cohesive and airtight plan informed by your business objectives and backed by our deep understanding of data, audiences, and the platform. We use our activation framework, GAMMA, to inform everything from Goals & Strategy, to Audiences & Targeting, to Messaging & Creative, to Measurement, Testing & Learning, and finally to Acceleration & Optimization.

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Media Buying & Execution

Once your media strategy is set, we unleash MobiusX. Our proprietary technology lets us devise a product-centric approach to media buying and execution. We determine the right mix of Amazon’s offerings for your brand while integrating retail ops data to accurately assess impact.

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Tech-Enabled Data Strategy

With today’s privacy-first web, Tinuiti leverages Amazon Marketing Cloud (AMC) and the whole suite of Amazon and other third-party marketing intelligence tools to gauge ROI as well as strategic metrics such as product ranking, market sizing, and consumer sentiment.

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Level Up Your Learning

If it’s related to Amazon, we’ll know about it first. Follow our award-winning thought leadership to gain a competitive advantage on Amazon.

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Take the next step to success.

Talk to one of our experts today to learn how we can help your brand win on and off Amazon.

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