2022 Amazon Prime Day Study

With Amazon Prime Day 2022 fast approaching, Tinuiti surveyed over 1,000 Prime members to find out what shoppers are thinking heading into the sales holiday.

This report unpacks all of the key considerations going into how consumers are viewing this year’s event, including:

• What share of Prime members plan to shop on Amazon during Prime Day this year, and whether product price inflation is weighing on demand
• How much Prime members plan to spend during the two-day event, as well as how frequently they’ll be checking Amazon
• Which retail websites other than Amazon, such as Walmart and Best Buy, shoppers also plan to visit during Prime Day
• What product categories consumers are most looking forward to purchasing during Prime Day, and how much of a discount is enough to be considered a good deal