Upcoming Webinar
2024 Digital
Marketing Panels
Achieve Clarity and Attain Peak Performance
December 6 & 13, 2023 at 10AM PT/1PM ET
Register for Webinar
2 Days. 6 Sessions.
Our biggest event of the year will help you uncover how your brand can achieve clarity in order to attain peak performance in 2024.
As a seasoned marketer, you’re no stranger to the breakneck pace of decision-making in the complex world of digital marketing. Trying to get a clear picture of how your media investments are performing amidst signal loss and those towering walled gardens can sometimes feel like an elusive goal.
Together, we will dig into the strategies and priorities that will define marketing success in 2024. Our expert moderators and panelists from Tinuiti and our valued partners will guide you through these critical topics. Join us for two days you can’t miss, and get ready to trade chaos for clarity.
What You’ll Learn
Breaking down the biggest challenges marketers are facing this year.
Expert insights and predictions for what to expect next year
Key steps you need to take to set your brand apart from the competition in 2024
Agenda
Day 1 Agenda
Wednesday, December 6
How do I ensure both my media and creative is data-driven?
10am PT/1pm ET
In the world of digital marketing, where innovation is fueled by data, creative testing is the heartbeat of effective campaigns. No longer can we rely solely on intuition; we must let the data be our guide.
Tinuiti’s Paid Social and design experts will be joined by our partners from marketing measurement platform, Rockerbox, mobile growth and attribution platform, Branch, A/B testing and conversion optimization platform, VWO. This panel discussion will leave you with strategies to ensure your Paid Social campaigns not only resonate with your audience but lead them to take action.
Lauren Walden
Director, Client Growth
Brett Hastie
Associate Creative Director
Ron Jacobson
CEO/Co-founder
Sophie Frostbaum
Business Strategy Manager
Jan Marks
Director, Europe & Latin America
How do I reach the optimal level of investment for maximum impact and efficiency?
11am PT/2pm ET
The quest for the perfect media investment strategy is marked by both challenges and opportunities. Whether you’re navigating the Streaming or Commerce landscape, finding that elusive sweet spot where investment yields maximum impact and efficiency is the ultimate goal.
Tinuiti’s media, client strategy and marketplaces experts will be joined by mobile app attribution and analytics leader, Kochava, and unified marketing data platform, Singular. Our expert panelists will share their predictions and insights for the upcoming year. We’ll leverage the power of data and analytics to paint a clear picture of the marketing landscape ahead.
Shasta Cafarelli
SVP, Media Strategy
Alex Rossi
Director, Client Strategy & Analytics
Tanya Valle
Senior Strategist, Marketplaces
Gary Danks
General Manager of Always-on Incremental Measurement
Eran Friedman
CTO & Cofounder
How do I make bold (yet strategic) bets to improve future performance?
12pm PT/3pm ET
Staying ahead of the marketing curve requires a unique blend of audacity and strategy. How can you make bold moves that propel your brand into the future while ensuring every bet you place is a strategic one?
The panel includes Tinuiti’s streaming and client strategy experts, joined by one of the world’s leading media and entertainment companies, NBCUniversal. Dive into the future of advertising where television becomes not just a viewer’s delight but a shopping destination. We’ll explore the transformation of TV ads into shoppable experiences, and how to place your bets strategically for maximum impact.
Stefanos Metaxas
EVP of Client Strategy & Analytics, Streaming+
Breckon Lewis
Client Strategy Associate Account Director
Collette Winn
VP of Strategy and Operations, Innovation, Advertising Strategy
Day 2 Agenda
Wednesday, December 13
How do I break down barriers between channels?
10am PT/1pm ET
Don’t miss this opportunity to gain real-world insights from experts who have successfully overcome the hurdles of operating across multiple channels.
Tinuiti’s Commerce Media expert will be joined by modern soda company, Poppi, and personal care company, Nécessaire. Their unique experiences and success stories will shed light on navigating omnichannel marketing, offering a glimpse into how successful brands are handling channel integration.
Aaron Gooden
Director, Commerce Media
Andrew Judd
Chief Marketing Officer
Calvin Lammers
VP of Digital & Media
How do I ensure my marketing building blocks are 2024 ready?
11am PT/2pm ET
Join us on this journey to unveil the building blocks that will shape your brand’s success in 2024. Our expert panelists will arm you with the knowledge and strategies needed to ensure your marketing foundation is rock-solid and 2024-ready.
Tinuiti experts from Paid Search, Retail Operations and SEO will be joined by eCommerce fulfillment solution, ShipBob, search intelligence platform, Adthena, and cross channel marketing platform, Iterable. Our panelists will guide you through the intricacies of Paid Search strategies, dive into the ever-evolving world of SEO, focusing on the key elements that drive visibility and organic growth for your brand. Learn how to reinvest in your business by optimizing your commerce strategy to drive both revenue generation and recovery and make your brand stronger than ever.
Aaron Levy
Vice President, Paid Search
Phil Stolt
Senior Vice President, Retail Operations
Kris Wong
Senior Director, SEO
Karley Daudell
Manager of Ecosystem Partners
Gary Galloway
Senior Global Product Marketing Director
Sterling Bailey
Product Evangelist
How do I effectively personalize messaging to my audiences?
12pm PT/3pm ET
Personalization is the key to capturing your audience’s attention and driving meaningful engagement. Join us in this session as we explore the art and science of effectively personalizing your messaging.
The panel includes Tinuiti’s Lifecycle Marketing expert and marketplaces expert, along with conversion optimization platform, Justuno, omnichannel marketing platform, Skai, and customer marketing platform, Okendo. We’ll examine how technology, data, and strategic investments are reshaping the traditional upper funnel approach while sharing experiences, challenges, and surprising insights from the year 2023.
Emily Clarkson
Senior Director, Lifecycle Marketing
Jonathan Cole
Strategist, Marketplaces
Steph Carcamo
Partner Marketing Manager
Ana Santaella
Sr. Director of Product Marketing
Adena Merabi
Partnerships Team Lead
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