Digital Ads Benchmark Report Q4 2023

2023 ended on a high note across many ad platforms, with new ad formats and campaign types continuing to gain traction. Across the major digital ad platforms of Facebook, Instagram, Amazon Sponsored Products, Google search, and YouTube, spending growth closed out 2023 on much stronger footing than it began the year.

Download your copy of the Q4 2023 Digital Ads Benchmark Report today to learn more about how the year ended and important trends to help you make the most of your digital marketing in the year ahead.

The Q4 2023 Digital Ads Benchmark Report unpacks the key trends impacting advertisers across the digital spectrum, including:

• Strong adoption of AI-powered campaign types like Google Performance Max and Meta Advantage+ shopping campaigns
• The importance of the Cyber Five period from Thanksgiving through Cyber Monday for retailers, and the extent to which inflation impacted average order value during the 2023 holiday shopping season
• Walmart’s torrid pace of growth in the last quarter of the year, as the app continues to become more important for advertisers