The performance marketing firm sweeps with 6 Gold, 2 Silver, 3 Bronze, and CMO Dalton Dorné earns the distinction of ‘Marketing Executive of the Year’
NEW YORK, May 13, 2021 — Tinuiti, the largest independent performance marketing firm across the Triopoly of Google, Facebook, and Amazon announces it has been named ‘Most Honored Marketing Agency’ by the Stevie Awards in the 2021 American Business Awards® for placing gold, silver or bronze in the most categories. The sweep of recognition comes in a year of significant growth for the firm that continued its impressive double-digit growth in 2020, driving over $2.2B in media under management while navigating the industry through change and uncertainty.
Tinuiti won the following awards:
- Gold (2x): Re-Branding/Brand Renovation of the Year for the company rebrand to ‘Tinuiti’ and rebranding Tinuiti’s proprietary suite of technology to ‘Mobius’
- Gold: Marketing Executive of the Year for CMO Dalton Dorné
- Gold: Best Business Podcast for ‘Off-Mute’
- Gold: Best Marketing Brochure or Kit for the 2020 TikTok Advertising Guide
- Gold: Best Integration Solution for Mobius
- Silver: Marketing or Advertising Agency of the Year
- Silver: Marketing Team of the Year
- Bronze: Best White Paper or Research Report for the Triopoly Series
- Bronze: Corporate & Community – B2B Event for Tinuiti Live
- Bronze: Big Data Solution for Mobius
“It’s a tremendous honor to win Marketing Executive of the Year, but I’m even more proud that my team’s hard work, which fuels our strategic growth plan, was recognized for the value and connection it provided our clients and industry during an extremely difficult year,” said Dalton Dorné, Tinuiti’s chief marketing officer. “I firmly believe that in crisis, there is opportunity—and we made a strategic decision to play offense and capture market share. I could not be more proud of the team who rose to the challenge and met the constant fluctuations with agility, hustle, strategic thinking and flawless execution.”
“Dalton brings a digital-first mindset and we’re thrilled to see her and Tinuiti recognized for such prestigious awards,” said Zach Morrison, Tinuiti’s CEO. “A modern chief marketing officer knows how to elevate the brand and drive performance simultaneously. Dalton has spearheaded transformative growth on both fronts by continually looking to the future to guide the present.”
Tinuiti’s year of continued growth momentum
Today’s accolades come on the heels of Tinuiti’s recent acquisition of Amazon-specialist agency, Ortega Group. This strategic acquisition brings together Tinuiti’s full-funnel Amazon marketing services with Ortega’s 60+years of combined expertise of insider Amazon HQ tribal knowledge. The combined offering gives Tinuiti the industry’s most robust full-service Amazon and marketplace program.
In December 2020, Tinuiti announced a partnership with New Mountain Capital, a leading growth-oriented investment firm with $28 billion in assets under management. New Mountain Capital, committed to continuing Tinuiti’s culture of ownership, participated in a multi-million dollar equity-for-all program with all employees receiving a payment for their years of service to the company.
Navigating clients through a new reality
Tinuiti created a dedicated COVID-19 Resource Hub to address and connect our clients with real-time insights and thought leadership spanning all of Tinuiti digital services: Amazon, Shopping, Programmatic Display, Email, Social, Paid Search, SEO, CRO, OTT, and Analytics. Since March 2020, COVID-related content garnered 48,914 website sessions—70% coming from new users. Tiniuti also empowered the industry with webinars covering: pivoting creative and messaging, leveraging real-time data to make business decisions, and adjusting for best practice across the Triopoly of Google, Facebook and Amazon.
The American Business Awards® are America’s premier business awards program. More than 3,800 nominations—a record number—from organizations of all sizes and virtually every industry were submitted this year in a wide range of categories. More than 250 professionals worldwide participated in the judging process. The 19th Annual American Business Awards® will be presented to winners during a live virtual event on Wednesday, June 30.
About Tinuiti
Tinuiti is the largest independent performance marketing firm across Google, Facebook and Amazon, with over $2 billion in digital media under management and 800 employees. With expert knowledge in search, social, Amazon & marketplaces, mobile apps, CRM & email marketing and more, Tinuiti understands success requires both strategy and channel specialization. Each solution is delivered leveraging Tinuiti’s performance planning framework, GAMMA, and enabled by a proprietary suite of marketing intelligence and media activation technology – Mobius. For more information visit http://www.tinuiti.com.
About the Stevie Awards
Stevie Awards are conferred in eight programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, the Middle East & North Africa Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers, and the Stevie Awards for Sales & Customer Service. The Stevies also produce the annual Women|Future Conference. Stevie Awards competitions receive more than 12,000 entries each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at http://www.StevieAwards.com.
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