Return home
Guides

Marketing in 2023: 5 Big Bets for the CMO

2024-CMO-Big-Bets-report

In this guide, we cover:

  • BIG BET #1 VIDEO: Big Social is dead, long live video
  • BIG BET #2 COMMERCE: Cleanup in Aisle 2023–Aftershocks of the Retail Media Boom
  • BIG BET #3 MEASUREMENT: Marketers Got a Two-Year Stay of Execution (& They’re Still Gonna Blow It)
  • BIG BET #4 STREAMING: An Ad-based Netflix Op
  • BIG BET #5 CULTURE: The ‘Post-Office’ World— Your Culture Revolutionaries May Be Hiding in Plain Sight

Register to download this guide:

Like Winston Churchill once said, “Never let a good crisis go to waste.” While other companies are battening down the hatches to weather the storm, we believe now is the time to plot out how your brand can not just survive 2023 but thrive in it. This report will show you how.

In Tinuiti’s highly anticipated annual white paper, we lay out the five most seismic transformations in digital advertising that are going to make an impact on whether your brand just survives or actually thrives in 2023.

Read our Interactive Guide

You Might Be Interested In

All Research & Insights
Blog Jul 25 2024

Tinuiti’s Experts Weigh In On Google’s Third-Party Cookie Decision

emily-sullivan-headshot
Emily Sullivan Content Specialist, Blog
MMM Featured Image
Blog Mar 11 2024

What’s Media Mix Modeling? [Marketer’s Guide with Examples]

emily-sullivan-headshot
Emily Sullivan Content Specialist, Blog
Blog Jan 30 2024

Navigating Google’s Third-Party Cookie Purge [Next Steps for Advertisers]

Tinuiti Team
2023-00-15-minute-breakdown-featured
Webinar On Demand

The 15 Minute Breakdown: Five Big Bets for 2024

Guide

Zero- & First-Party Data for Dummies

2023-1-how-us-consumers-really-feel-about-online-privacy-and-marketing-in-2023-featured
Research

2023 Privacy Study

Blog Oct 11 2022

Q&A with AppsFlyer: The Down and Dirty on their Data Clean Room Solution

Tinuiti Team
Webinar On Demand

How to Get The Most Out of Your Data by Leveraging Clean Rooms

Blog Jul 31 2022

What is IDFA (and is Apple Retiring It?)

Tinuiti Team
Blog Jul 26 2022

3 Ways Advertisers Should Prepare for the Irish Data Protection Commission Update [From the Experts]

Tinuiti Team