Apple ATT continues to play a huge role in the trends Facebook advertisers are seeing, with Android spend growth now far exceeding iOS spend growth for many brands. The Triopoly Series tackles long and short-term trends happening on the three biggest digital advertising platforms, as well as several smaller platforms, based on samples from more than $3 billion in annual ad spend under management at Tinuiti.
Insight include:
- How much Facebook’s in-platform purchase reporting has been impacted by Apple’s privacy-focused changes
- The extent to which Android CPM is now outpacing that of iOS devices following the rollout of iOS versions 14.5 and higher
- Spend across Facebook properties growing far faster year over year in July than in August and September as advertisers lapped the month-long ads boycott of July 2020
- Newer inventory placements like Explore and Reels ads steadily gaining impression share and providing advertisers with incremental opportunity
