High Click-Through Rates But Low Sales? You Could be Prioritizing the Wrong Factors
What we covered:
Approach the relationship between the clickthrough rate of ads and on-site conversions
Improve social media performance by measuring clickthrough and conversion rates together
Use counterintuitive trends and unique ways to personalize the entire customer journey
Register to View On Demand:
Consumers may click on your engaging, well-crafted ad, but that doesn’t necessarily mean they will buy your product or service.
For marketers, that means high clickthrough rates but low conversions. To get the full picture of their ad’s impact, marketers must weld two parts of the funnel that are often separate—ad engagement and website conversion—instead of stopping at ad click measurement.
Watch this Tech-Talk Webinar, presented by Tinuiti. Our guest walks you through what it takes for ad content and post-click engagement to work together to accelerate sales.
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