Media Mix Modeling Completing the UA Performance Picture
Tuesday, September 20, 2022
The world of UA has been abuzz about Media Mix Modeling (MMM) and incrementality measurement in recent months.
But MMM is not the new kid on the block, so why all the buzz? Watch as experts from Meta, Tinuiti, RocketShip HQ, and Singular explore that very question and review approachable steps to incorporate more measurement signals into your tech stack.
Learn more about Singular’s attribution and analytics.
Our Speaker
