Return home
15 Minute Breakdown title

Monday, March 25, 2024 at 11am PT/2pm ET

2024 Apparel Marketing Study: From Temu to TikTok, How Apparel Shopping is Changing Across Generations

Watch On-Demand:

The 15 Minute Breakdown

Get ready to uncover the hottest trends and insights shaping the apparel industry. We’ll give you the lowdown on how often folks are splurging on fresh fashion finds and more. From income brackets to monthly spending sprees, we’ve got all the consumer insights you need.

But it’s not just about understanding consumer behavior; it’s about leveraging these insights to supercharge your marketing efforts. Discover how you can align your advertising strategies with what types of ads shoppers prefer and which channels they’re most likely to discover new apparel products in. Learn about how your purpose and values as an apparel brand matter to your audience and how to effectively infuse these into your messaging to resonate with shoppers on a deeper level.

Curious about the new kids on the fashion block? Wondering if disruptors like Temu are truly shaking up the scene? Join Tinuiti’s Director of Research as he dishes on insights from our 2024 Apparel Study. With Tinuiti leading the charge in fashion foresight, you won’t want to miss out.

What We Covered:

  • We dished on future shopping predictions, like whether it’s online or in-store shopping that’s here to slay, or if renting outfits is the new black. 
  • We served the tea on those tricky return habits and how you can make them work in your favor.
  • We dove deep into the tech side of things, too. Learn how savvy shoppers are using technology to decide if that outfit is a must-have or a hard pass.
mark ballard headshot

Mark Ballard

Director of Research Tinuiti

You Might Be Interested In