Tinuiti Live 2024 isn’t just an event; it’s a journey to your brand’s Marketing Bliss Point. A day filled with actionable insights, success stories from iconic brands, interactive experiences & the chance to network with the brightest minds in marketing.
Hit Your Marketing Bliss Point: Full-Funnel Performance for Digital-Forward Brands
The term Bliss Point, derived from the world of cuisine, is that moment when your taste buds are perfectly satisfied by the ideal combination of sugar, salt, and fat. We believe a Bliss Point exists for brands as well. It’s that sweet spot of peak precision and monumental impact – at speed and at scale. And we know exactly what it takes to get you to get you there.
Hear from Iconic Brands
Determined to make all your data not only measurable but actionable? Achieve true, cross-channel integration? Make the best decision about where to invest your next media dollar? We’re bringing some of the world’s most digital-forward brands together for an agenda packed with ways to achieve full-funnel performance in your marketing efforts.
Networking Galore
This is where industry leaders, innovators, and marketing enthusiasts converge. Engage in meaningful conversations, forge new partnerships, and exchange ideas that could shape your brand’s future.
Good morning and welcome to Tinuiti Live. Register, have some breakfast, get acquainted with the space. The fun starts soon!
Step into the world of creativity and innovation with Christina Tosi, the visionary pastry chef behind Milk Bar. Tosi upended the tradition-bound world of confection by breaking every rule and defying every norm. The result? The iconic Compost Cookie, Birthday Cake unfrosted on the sides, cereal-milk soft serve, not to mention a global empire that spans TV shows, cookbooks, a chain of stores, and products on the shelves of the world’s biggest retailers. Marketers, get inspired by this joyous talk, a testament to the magic that happens when we dare to challenge the status quo.
Away upended the luggage category by building a travel company that understands and facilitates the journey. Hear how the D2C brand partnered with Tinuiti to tackle YouTube’s complexities by developing a test and measurement plan rooted in incrementality to find new customers and increase sales.
Join us as we dive deep into the crucial questions: Should marketers invest in Brand Equity, and just how significant is Brand Health? In this session, Meta will join us to unpack our measurement strategy, exploring the conceptualization of brand equity and and its profound impact on business outcomes, showcasing its crucial link to boosting revenue.
Join us for a session where we discuss unlocking the power of OTT for brand repositioning and audience expansion with Brooks Brothers. Discuss ways to effectively connect with the new demographic across various screens. Discover the secrets to enhancing your brand’s impact through a comprehensive, omni-channel strategy.
Explore Sony’s “For The Music” campaign, an innovative entertainment platform connecting music creators with consumers through its audio products. Unpack how Tinuiti meticulously identified key audiences utilizing Amazon Marketing Cloud (AMC) and engaged them to create meaningful connections to drive conversions across Streaming TV, OLV, and Streaming Audio.
Join us for lunch, networking and interactive experiences in the gallery.
Grab a bite and listen in as Tinuiti and Microsoft experts demystify AI in marketing, showcasing the real-life applications and tools available to marketers today and in the future as AI transforms the shopper’s experience. Hands-on interactions with Copilot in the Microsoft Ad Platform and real GenAI for search marketers.
Global Director, Emerging Solutions for Customer ExperienceMicrosoftView Linkedin profile
Rachel Rogowin
Sr. Bing Ads Client Development and Training Specialist,MicrosoftView Linkedin profile
Bonobos was an ecommerce pioneer when it launched back in 2007 with one better-fitting style of men’s chinos. Today, the brand that revolutionized how men buy clothes has found a new generation of fans by leveraging upper-funnel channels with breakthrough creative campaigns while successfully tying these efforts to measurable results in organic and in-store traffic.
Explore how Liquid I.V., in collaboration with Tinuiti, strategically expanded into Snapchat, TikTok, and Reddit, driving robust KPI performance beyond initial expectations. Join us to delve into their bold experimentation, tailored content strategies, and sustained success in the ever-evolving digital landscape.
Join Tinuiti and Brooks Running to discover precision approaches to email and SMS messaging at key milestones, from improving KPIs and maximizing output from their most engaged customers to utilizing first-party audience data to customize product feeds. By leveraging sophisticated audience metrics, Brooks was able to strategically message their audience based on their level of warmth and drive KPI performance.
Dive into the pulse of audiences with Kristen Welker, moderator of NBC’s “Meet the Press” as she explores the intersection of media, technology, and the growing role of streaming during this election year. Drawing from her experiences co-moderating presidential debates and leading political coverage for NBC, Welker will sit down with Tinuiti President Jeremy Cornfeldt to provide a unique perspective into the impact of live political events in a streaming world and what brands should know from these high-stakes broadcasts.
There’s a retirement crisis in America – leaving many without the peace of mind of a secure retirement. TIAA believes in the fundamental right of everyone to retire with dignity, pushing industry boundaries for change. This retirement institution is working to #RetireInequality for the 54% of Black Americans who, due to a system of inequalities, don’t have enough savings to retire – and women retiring with 30% less than men. TIAA partnered with icons to raise awareness and open the conversation.
From Shark Tank to supermarket favorite, Poppi strategically shifted from performance marketing to expansive growth across the full funnel. Learn how their omnichannel approach and continuous learning culture landed them a whole new generation of fans and strong bottom-line growth while also connecting their online marketing efforts to offline sales.
Sip, chat, sit, stand, unwind, process, make friends, network, pop your shoes off, discuss. Whatever it takes! It’s been a long day. Enjoy our cocktail reception, sponsored by Klaviyo.
Music provided by Soul Sugar, sponsored by TikTok.
Step into the world of creativity and innovation with Christina Tosi, the visionary pastry chef behind Milk Bar. Tosi upended the tradition-bound world of confection by breaking every rule and defying every norm. Marketers, get inspired by this joyous talk, a testament to the magic that happens when we dare to challenge the status quo.
Kristen Welker, Moderator, “Meet the Press”
Kristen Welker has served as the 13th moderator of ‘Meet the Press’ since September 2023, becoming the second woman and first journalist of color to moderate the program. She is a recipient of numerous journalistic honors and received widespread praise for her performances as debate moderator at the third Republican primary debate in 2023 and the final presidential debate between Joe Biden and Donald Trump in 2020. Previously, she served as NBC News’ Chief White House Correspondent. Follow her on X @kwelkernbc.
Speaker Lineup
Tinuiti Live is a day packed top to bottom with heavy hitters. It wasn’t so easy to cram so much brainpower, creativity, and future-thinking into the agenda. But somehow, we managed.
Brooke Cullison
Director of E-commerce & Media, Liquid I.V.
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Jason Dailey
Director, Head of Agency, Meta
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Yoni Freedman
Head of US Independent Agencies, Reddit
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Andy Judd
CMO, Poppi
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Ross Mac
Financial Expert, Maconomics
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Evan Molloy
Director of E-commerce, Paid Media, & Acquisition, Bonobos
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Ambika Gautam Pai
Head of Brand, TIAA
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Christine Rhea
Sr. Director, Marketing, Away
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Rachel Rogowin
Sr. Bing Ads Client Development and Training Specialist, Microsoft
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Alexa Rosson
Associate Manager, CRM, Brooks Running
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Andrea Silva
Sr. Director, Digital Marketing, Brooks Brothers
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Soul Sugar
DJ, Sponsored by Tiktok
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Chandra Stevens
Global Director, Emerging Solutions for Customer Experience, Microsoft
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Emily Tokheim
Senior Account Executive, Amazon Ads
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Christina Tosi
Chef/Founder, Milk Bar
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Maya Wasserman
Director of Marketing, Personal and Home Entertainment, Sony
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Kristen Welker
Moderator, "Meet the Press"
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Josh Brisco
Managing Director, Growth Portfolio, Tinuiti
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Tavo Castro
Head of Strategic Planning and Investment, Tinuiti
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Kellie Collins
Associate Director, Lifecycle Marketing, Tinuiti
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Jeremy Cornfeldt
President, Tinuiti
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Diana DiGuido
Chief Client Officer, Tinuiti
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Dalton Dorné
Chief Marketing Officer, Tinuiti
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Crystal Duncan
SVP, Head of Shared Services, Tinuiti
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Amanda Gerard
Senior Director, Client Partner, Tinuiti
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Gisela Germano
EVP, Managing Director, Enterprise, Tinuiti
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Aaron Gooden
Director Enterprise Retail, Commerce, Tinuiti
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Jack Johnston
Sr. Social Innovation Director, Tinuiti
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Elizabeth Marsten
VP, Commerce Strategic Services, Tinuiti
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Zach Morrison
Chief Executive Officer, Tinuiti
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Sean Odlum
Chief Product Officer, Tinuiti
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Simon Poulton
EVP, Innovation, Tinuiti
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Wesley Purcell
Head of Owned Retail and Education, Tinuiti
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Stephanie Quintal
Head of Health & Wellbeing, Tinuiti
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Chelsey Walsh
Sr. Client Partner, DEI Council Chair, Tinuiti
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Watch From Wherever
If you can’t make it to the event in NYC, we’re livestreaming all the action so you can watch from home, office, café, wherever. Just sign up and tune in.
