Bliss POint By Tinuiti
Brand Pacing Tool
Track how consumers think, feel, and talk about your brand. Then use those insights to shape smarter media strategies
Real Sentiment, Right Now
You’re thinking about your buyers — do you know if they’re thinking of you? Our Brand Pacing Tool gives you an up-to-date, evolving view of your brand across audiences, channels, and time.
Stay Ahead with Brand Pacing
Break down your reach to build up your brand and hit bigger goals.
- Track shifts in awareness, consideration, and searches week by week.
- Measure your campaign success by segment, region, or time period, and refine your targeting and creative based on audience responses.
- Monitor market shifts and competitor changes so you can react quicker and maintain your momentum.
- Turn raw data into clean, intuitive graphs and visuals that make giving direction to leadership and marketing teams easier.
- Make measurable progress by aligning your brand’s KPIs with broader marketing goals.
Part of a Unified Measurement Platform
Six powerful solutions, one platform. Bliss Point centralizes measurement across your full media mix—online, offline, brand, creative, and customer—to uncover more of what works.
Rapid MMM
Marketing moves fast. Your measurement should too. rMMM built for right now decisions.
Brand Pacing
A real-time read on brand health so you can react in real time to shifts in consumer behavior.
Brand Equity Model
Tie media investments to brand outcomes—and brand outcomes to revenue–with one metric.
Customer Insights
Turn first-party data into real customer segments and actionable demographic insights.
