Bliss POint By Tinuiti
Incrementality Testing
See the actual lift your advertising drives across channels and make informed media decisions — not assumptions.
Put Your Platform to the Test
If your performance reports just look at platforms, you’re only getting half of the story. Tinuiti’s Incremental Testing compares users who saw your ad to those who didn’t so you can see the real incremental lift your media creates.
Test New Ideas, Fast
Iterate and improve bit by bit for a greater impact.
- Measure impact based on location, ad format, audience, or creative before scaling, see if a new approach drives net new customers, and run multi-channel lift tests for quick, holistic results.
- Go beyond generic lift testing with a tool that is designed, run, and interpreted by Tinuiti’s experts, and integrates directly into Tinuiti’s Rapid MMM for a smoother workflow.
- See what’s actually driving incremental results, without cannibalizing your existing success, and compare against a control to see what should be paused, scaled, or cut. Your Tinuiti team will use these insights to reallocate spend and prioritize new channels for smarter growth.
Part of a Unified Measurement Platform
Six powerful solutions, one platform. Bliss Point centralizes measurement across your full media mix—online, offline, brand, creative, and customer—to uncover more of what works.
Rapid MMM
Marketing moves fast. Your measurement should too. rMMM built for right now decisions.
Brand Pacing
A real-time read on brand health so you can react in real time to shifts in consumer behavior.
Brand Equity Model
Tie media investments to brand outcomes—and brand outcomes to revenue–with one metric.
Customer Insights
Turn first-party data into real customer segments and actionable demographic insights.
