How Sellers Can Prep for Holiday Shopping

The Q4 Amazon Virtual Summit is designed to arm high-volume, professional Amazon sellers with strategies & insights to maximize profitability & growth for the upcoming Q4 shopping rush.

This year, we’ll focus on how to properly prepare your listings & ensure you display in search, Q4 strategies for your Sponsored Product campaigns & how to create a winning Q4 game plan.

The Agenda:

Day 1 | Preparing Your Product Listings For Q4 Success

Day 2 | Advanced & Lucrative Q4 Sponsored Product Strategies

Day 3 | Creating a Winning Q4 Game Plan

amazon virtual summit

Session Overviews

Day 1 | August 9th, 11am (PT) / 2pm (ET)

“Preparing and Profiting from Q4”

Topics Discussed:

    • Why Q4 Matters and What Trends Are Telling Us
    • How to Prepare Yourself for Success
    • Performance Metrics and Which Ones Matter
    • Optimizing Your Listing and Ensuring you Display in Search


amazon virtual summit

Day 2 | August 10th, 11am (PT) / 2pm (ET)

“Preparing Your Sponsored Products For the Shopping Rush”

Topics Discussed:

    • Leveraging Your Amazon Prime Day Data for the Shopping Rush
    • Sponsored Products’ Role in Driving Incremental Q4 Sales Growth
    • Refining & Sculpting Your Manual and Automatic Campaigns
    • Optimizing Sponsored Product Campaigns with Advanced Match Types
    • ROI vs. Rank-Driven Campaign Buildouts
    • Fine-Tuning Your Keyword Match Types in SP Campaigns


amazon virtual summit

Day 3 | August 11th, 11am (PT) / 2pm (ET)

“How to Create a Winning Q4 Game Plan”

Topics Discussed:

    • Establishing a Q4 Calendar for FBA Shipments and Promotions
    • How to Estimate Inventory Levels to Avoid Stock Outs
    • How to Anticipate This Year’s Most Popular Products
    • Product Pricing Strategies for Q4
    • Other Strategies our Customers Have Implemented


amazon virtual summit

The 2016 Q4 Amazon Virtual Summit



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