How Sellers Can Prep for Holiday Shopping
The Q4 Amazon Virtual Summit is designed to arm high-volume, professional Amazon sellers with strategies & insights to maximize profitability & growth for the upcoming Q4 shopping rush.
This year, we’ll focus on how to properly prepare your listings & ensure you display in search, Q4 strategies for your Sponsored Product campaigns & how to create a winning Q4 game plan.
The Agenda:
Day 1 | Preparing Your Product Listings For Q4 Success
Day 2 | Advanced & Lucrative Q4 Sponsored Product Strategies
Day 3 | Creating a Winning Q4 Game Plan
Session Overviews
Day 1 | August 9th, 11am (PT) / 2pm (ET)
“Preparing and Profiting from Q4”
Topics Discussed:
- Why Q4 Matters and What Trends Are Telling Us
- How to Prepare Yourself for Success
- Performance Metrics and Which Ones Matter
- Optimizing Your Listing and Ensuring you Display in Search
Day 2 | August 10th, 11am (PT) / 2pm (ET)
“Preparing Your Sponsored Products For the Shopping Rush”
Topics Discussed:
- Leveraging Your Amazon Prime Day Data for the Shopping Rush
- Sponsored Products’ Role in Driving Incremental Q4 Sales Growth
- Refining & Sculpting Your Manual and Automatic Campaigns
- Optimizing Sponsored Product Campaigns with Advanced Match Types
- ROI vs. Rank-Driven Campaign Buildouts
- Fine-Tuning Your Keyword Match Types in SP Campaigns
Day 3 | August 11th, 11am (PT) / 2pm (ET)
“How to Create a Winning Q4 Game Plan”
Topics Discussed:
- Establishing a Q4 Calendar for FBA Shipments and Promotions
- How to Estimate Inventory Levels to Avoid Stock Outs
- How to Anticipate This Year’s Most Popular Products
- Product Pricing Strategies for Q4
- Other Strategies our Customers Have Implemented
The 2016 Q4 Amazon Virtual Summit
