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Tinuiti Live 2022 Recap—The New, New Normal: Chaos, Complexity & Change

Tinuiti Live 2022 Recap—The New, New Normal: Chaos, Complexity & Change

[This post was authored by Shannon Mullery and Emily Sullivan, Content Specialists at Tinuiti.] Tinuiti Live brings together marketers from around the world for a day packed with captivating, thought-provoking sessions. This year’s event brought a hybrid experience, with 100+ in-person attendees, and thousands more tuning in virtually. This year’s sessions centered on the ways […]

Walmart Connect Moving to Advanced Second-Price Auction

Walmart Connect Moving to Advanced Second-Price Auction

Walmart’s advanced second-price auction model for Sponsored Products and Search Brand Amplifiers will officially launch on June 6, 2022. The retailer’s plan to transition from a first-price auction to a second-price auction has been a hot topic amongst advertisers since the news first broke, but is making bigger waves as the official transition date nears. […]

Tips for Making the Most of Live Shopping Events

Tips for Making the Most of Live Shopping Events

Live shopping events—also commonly referred to as livestream shopping—offer brands and sellers an opportunity to bring a real-time shopping experience directly to potential buyers. Brand representatives—often influencers—showcase the product or products live, giving viewers the opportunity to interact through a chat feature to ask questions, and make a purchase during the event. Live shopping unto […]

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[Americas]
[Americas]
[From The Experts]
[From The Experts]