Following a successful Prime Early Access Sale last fall, Amazon is once again getting a headstart on the holidays with a new savings event—Prime Big Deal Days. With shoppers being given an opportunity to secure holiday deals a month before the Thanksgiving stuffing hits their plates, it’s key for advertisers to prepare for the event […]
If your advertising conversions are down despite healthy ad engagement, post-click optimization may be the missing piece of your puzzle. Similar in some ways to conversion rate optimization (CRO), post-click optimization is focused on ensuring that your landing pages (LPs) convert as many ad-clickers as possible. However, unlike CRO—which often aims to improve the site […]
Amazon advertisers have historically relied on pull-based Amazon Ads API calls to monitor their intraday performance on the platform. In 2022, this manual process was given a literal reporting ‘push’ in the right direction with the beta release of Amazon Marketing Stream. In this article, we’ll unpack what Amazon Marketing Stream is, how it functions, […]
# A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Don’t know your Buy Box from your Brand Registry, or your DSP from your AMC? Tinuiti is here to help! We’ve put together a veritable encyclopedia of Amazon, […]
Responsive Search Ads (RSAs) allow advertisers to enter multiple headline and description options that Google can combine in creating a personalized, relevant ad for each searcher. Google tests different combinations of the headlines and descriptions provided to learn which combos perform best in capturing shoppers’ attention and clicks. “The ability to run and test multiple […]