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Everything You Need To Know About Walmart’s Demand-Side Platform (DSP) [in Partnership with The Trade Desk]

Everything You Need To Know About Walmart’s Demand-Side Platform (DSP) [in Partnership with The Trade Desk]

Walmart Connect has ushered the benefits of automation into their off-site advertising arsenal through their recently-announced partnership with The Trade Desk. For advertisers looking to reach Walmart’s extensive network of in-store and Walmart.com shoppers across the internet and streaming devices, things just got a whole lot easier. As for how many shoppers Walmart physically, or […]

Instagram Chronological Order Feed is Back [as an option]

Instagram Chronological Order Feed is Back [as an option]

Social media users responding negatively to an update or change on any given platform is nothing new. Nearly any time adjustments are made—particularly those that impact the feed content or user-interface—the frustrated comments start rolling in immediately. And…that’s a natural reaction! Many of us spend hours each day on TikTok, Instagram, Facebook, Twitter, and beyond, […]

How to Find the Best Influencers for Your Brand

How to Find the Best Influencers for Your Brand

Influencer marketing is about to have its biggest year yet. And if you feel like you’ve heard that before, you have—because influencer marketing keeps growing and breaking its own records, making every year its new best year yet. eMarketer forecasts estimate that the number of companies using influencer marketing will climb to 72.5% in 2022, […]

5 Advantages of Working With an Influencer Marketing Agency [instead of going in-house]

5 Advantages of Working With an Influencer Marketing Agency [instead of going in-house]

Just like the once-new idea of reality television that came before it, influencer marketing is here to stay. What some imagined might be a fleeting trend has grown to become one of the most creative, impactful, profitable—and yes, measurable—channels in performance marketing. According to eMarketer forecasts: The share of US companies using influencer marketing will […]

[From The Experts]
[From The Experts]