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Connected TV Advertising: What CTV Is & How it Works

Connected TV Advertising: What CTV Is & How it Works

For evidence of the rise in streaming TV usage in recent years, most of us have to look no further than our own television sets. Linear TV (i.e. cable and broadcast) viewership and advertising has been on a steady and continuing decline, leaving many advertisers looking for alternative solutions to reach the large audience that […]

Will ChatGPT Spell the End of Search Engines?

Will ChatGPT Spell the End of Search Engines?

Over the past several months, ChatGPT has been earning enough headline mentions that it’s becoming a bit of a celebrity in its own right. And as for the sentiment of those headlines and supporting articles, many fall into one of two buckets: ChatGPT is so exciting—look at all the fun stuff it can do and […]

Amazon Demand Side Platform (DSP): What Advertisers Need to Know

Amazon Demand Side Platform (DSP): What Advertisers Need to Know

With over nine million marketplace sellers across Amazon, it’s becoming increasingly difficult for brands to stand out—even as today’s consumers shop online more every day. And if you’re not actively engaging and re-engaging your potential customers, your competitors will be. The good news? Advertising to the audiences available within the Amazon Demand-Side Platform (DSP) can […]