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The Amazon Prime Early Access Sale Recap [2022]

The Amazon Prime Early Access Sale Recap [2022]

[This post was authored by Emily Sullivan and Shannon Mullery, Content Specialists at Tinuiti] The holidays are right around the corner and, this year, Amazon gave eager shoppers the opportunity to cross items off their lists a bit earlier than expected. Amazon just wrapped up their 48-hour inaugural savings event called the Prime Early Access […]

Q&A with AppsFlyer: The Down and Dirty on their Data Clean Room Solution

Q&A with AppsFlyer: The Down and Dirty on their Data Clean Room Solution

As brands and advertisers contend with increasing privacy concerns and restrictions that impact their targeting and measurement capabilities, many are turning to data clean rooms (DCRs) for solutions and answers. Data clean rooms are online platforms that allow multiple companies—or divisions within a single company—to bring data together, without PII (personally identifiable information), so that […]

How Does the Snapchat Algorithm Work? [Updated]

How Does the Snapchat Algorithm Work? [Updated]

With 347 million daily active users (DAUs), a number that has been steadily climbing QoQ since Q4 2018, Snapchat has solidly positioned themselves as one of today’s most popular social media platforms. While Snapchat has a varied user base, the platform is and has historically been a favorite of Millennials and Gen Z in the […]

ANA Releases Programmatic Buying Guide: Top Takeaways and Tinuiti POV

ANA Releases Programmatic Buying Guide: Top Takeaways and Tinuiti POV

The Association of National Advertisers (ANA) recently released a data and insights-packed guide that lays bare all things programmatic advertising. The CMO’s Guide to Programmatic Transparency was designed to help CMOs maximize their programmatic ROI, and is a collaborative effort of 30+ top digital marketing experts and partners worldwide. In this article, we explore: What […]

Google Performance Max Guide: Tips to Optimize Your Ads

Google Performance Max Guide: Tips to Optimize Your Ads

In November 2021, Google announced their new Performance Max campaigns would be coming out of beta, making them available to advertiser accounts across the world. In this article, we’ll unpack what Google Performance Max campaigns are, how they differ from other campaign types, benefits and best practices, reporting functionality, and ad optimization tips.   What […]