IRCE 2012 Vendor Scouting Report: Top 10 Personalization Exhibitors

By Tinuiti Team

Whether you are attended the Internet Retailer conference in Chiacago last week or not, narrowing down your search for a new vendor can be a huge challenge for merchants. Luckily for you we have over 130 clients that help us figure out which vendors are the real deal.

Below you will find the Top 10 Personalization exhibitors at IRCE that we recommend based on feedback from our clients. The list is ordered in alphabetical order and we have included pricing for the 4 vendors that list it on their site.


4-Tell provides an intelligent SaaS personalized product recommendation solution, which works for websites, email, social media and mobile commerce. 4-Tell Boost® Recommendation Engine increases conversion by automatically recommending products online shoppers are likely to buy. 4-Tell has broken away from the rest of the pack by designing the Boost to work for all products, can be setup in less than an hour and is affordable.

Pricing starts at $49 per month with no up-front fees and a free 30 day trial –



Barilliance helps e-commerce sites of any size to increase sales and conversion rates by providing visitors with a personalized shopping experience. Our Software-as-a-Service (SaaS) delivery and Zero Integration technology are making it super easy for online retailers to reap the benefits of our products without upfront investment.

Pricing start at $250 a month and integration takes less than 5 minutes –


Baynote provides personalization and digital marketing optimization solutions that power the adaptive web, an emerging standard in customer experience that is always personal, relevant and convenient. By observing engagement patterns among like-minded individuals to understand user intent, the Baynote Adaptive Web Suite™ automatically optimizes and adapts the online experience, leading to increased conversions, revenue and loyalty. Baynote’s customers include: AT&T, CA, Dell, Expedia, Intuit, Fox, Urban Outfitters and VEVO. The company is based in San Jose, Calif. with additional offices in the U.K. and Germany.

Pricing not published.


Cross-channel retailers use Certona’s Resonance Recommendations Platform to help personalize their customers’ shopping experience and drive increased average order values, conversion rates and sales. By combining knowledge about shopping behavior and individual profiling, Certona automates a retailer’s ability to provide real-time, relevant, individualized product recommendations and promotions through the Internet, e-mail, mobile devices and call centers.

Pricing not published. (Apparel Only) is the number one virtual fitting room technology, used by more retailers than any
other solution. Among the latest retailers to roll out’s solution are Ermenegildo Zegna
and Thomas Pink (part of LVMH Group). CNBC Business chose as one of the Top 20
breakout brands for 2011, and more recently Vogue included among the online
fashion 100 – the list of the Top 100 most influential names in fashion e-commerce in 2012.

Since they create a virtual fitting room for each retailer, the pricing structure needs to be customized.



iGoDigital is the leading provider of guided selling and product recommendations solutions that guide smarter retail. Powered by the Customer Intelligence Engine, iGoDigital delivers accurate, predictive and actionable real-time product recommendations tools that guide a retailer’s shoppers through a personalized cross-channel shopping experience. Named to the Inc. 500 list of America’s fastest-growing companies in 2008 and 2011, iGoDigital currently serves 8 of the 10 top online retailers and many of the world’s most successful retail brands, including Amazon, Office Depot, Staples, Wal-Mart, P&G, OnlineShoes and Scholastic. iGoDigital is headquartered in Indianapolis, IN.

Pricing not published.



Monetate drives billions of dollars of revenue every year for some of the best-known brands in the world, including Best Buy, QVC, Urban Outfitters, Aeropostale, The Sports Authority, and PETCO. The company’s comprehensive product suite and conversion expertise enable marketers to deliver a more relevant customer experience with unprecedented agility.

Pricing not published.



MyBuys is the leader in cross-channel personalization for retailers, helping them increase the effectiveness of their marketing strategy by learning individual consumers’ tendencies and interests, and leveraging these insights to present shoppers with the most compelling recommendations and offers. MyBuys coordinates the personalized experience across every channel — on e-commerce sites, through email, via display ads, on mobile devices, and on Facebook. More than 400 companies, including many of the Internet Retailer Top 500, use MyBuys to increase their sales. Based in San Mateo, California, MyBuys is a privately held company. MyBuys was recently named one of the fastest growing private companies (#114) in America by Inc. magazine for 2011.

Pricing not published.



Responsys is a leading provider of email and cross-channel marketing solutions that enable companies to engage in relationship marketing across the interactive channels customers are embracing today — email, mobile, social, web and display. With Responsys solutions, marketers can create, execute, and automate highly dynamic campaigns and lifecycle marketing programs that are designed to grow revenue, increase marketing efficiency, and strengthen customer loyalty. Responsys’ New School Marketing vision, flexible on-demand application suite, and customer success-focused services aim to deliver high return on investment, increased levels of automation and fast time-to-value.

Pricing not published.


Shoefitr (For Shoe Retailers only)

Shoefitr is a Pittsburgh, PA based company that creates software to help online shoe shoppers
figure out what size to order. The company uses a database of internal shoe measurements,
acquired using 3D imaging technology, to compare the size and shape of a shoe a shopper is
currently wearing, to one she wants to buy. Shoefitr works with several companies in the athletic
footwear space and is now moving into the dress/casual and Women’s footwear markets.

Pricing not published.


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