Tinuiti Digital Growth Summit 2019: What We Learned 2
On May 16th the industry’s top brand marketing leaders, digital strategists, and platform partners gathered at the Digital Growth Summit for an exclusive day of learning real strategies, sharing stories, and networking with friends and new partners.
This year’s event was our biggest ever; over 150 attendees gathered at the beautiful conference space in One Liberty Plaza in New York, right nearby the World Trade Center.
The speakers touched on many topics and strategies on everything marketing, but it’s safe to say that the theme this year was all about getting back to the basics — focusing on the customer and merging data science with art to create a more human experience that wins over audiences.
Here’s a quick look at some of the event highlights and actionable takeaways that can be applied to drive meaningful growth in 2019 and beyond.
Opening Remarks: Surprise! We’re Now Tinuiti
After a hot breakfast and ample time for meeting and greeting one another in the main hall, Dalton Dorne, CMO of Tinuiti kicked things off with an introduction to the agenda and the many exciting speakers we’d hear throughout the day.
Dorne was then joined on-stage by Zach Morrison, CEO of Tinuiti, for a brief foray into the state of marketing and the story of Elite SEM’s rapid growth and history of client success within the industry. This is the moment when the curtains dropped, revealing the day’s big surprise announcement: Elite SEM and its acquisitions are now consolidated into a new brand — Tinuiti!
Not your standard, sleepy opening remarks: a dramatic curtain drop and rebrand reveal announcement kicked off a day filled with buzz and exciting discussions.
“From the earliest days of Elite to today now as Tinuiti, our driving force is to build an agency that’s smarter, more nimble and innovative than the competition – with a ‘people first’ ethos as our foundation.”
Opening Remarks: Surprise! We’re Now Tinuiti
After a hot breakfast and ample time for meeting and greeting one another in the main hall, Dalton Dorne, CMO of Tinuiti kicked things off with an introduction to the agenda and the many exciting speakers we’d hear throughout the day.
Dorne was then joined on-stage by Zach Morrison, CEO of Tinuiti, for a brief foray into the state of marketing and the story of Elite SEM’s rapid growth and history of client success within the industry. This is the moment when the curtains dropped, revealing the day’s big surprise announcement: Elite SEM and its acquisitions are now consolidated into a new brand — Tinuiti!
Not your standard, sleepy opening remarks: a dramatic curtain drop and rebrand reveal announcement kicked off a day filled with buzz and exciting discussions.
“From the earliest days of Elite to today now as Tinuiti, our driving force is to build an agency that’s smarter, more nimble and innovative than the competition – with a ‘people first’ ethos as our foundation.”
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