Social

Facebook Integrates With CRMs

By Tinuiti Team

Mar 27 2017

Facebook’s lead Ads have been a great resource allowing businesses to collect leads, gather newsletter sign-ups, and offer deals among a vast array of other uses. The native experience, fast load times, and pre-populating of information have made lead ads and invaluable advertising tool. However, its biggest drawback always came back to how companies could access the collected leads.

Early on the leads had to be downloaded manually via CSV file. This was an extreme inconvenience for businesses looking to integrate these leads with their existing CRM lists. Luckily, those times are behind us. Facebook has opened up the ability to integrate your CRM with your lead ads so that your leads are delivered instantly in real time.

How to Connect Facebook with Your CRM

To connect your CRM to you leads, go to your Facebook page and click on publishing tools. Once there, click on “Leads Setup” from the list along the left hand side of the page. This is where you will actually connect the leads to your CRM. A few of the actively supported CRM system companies are listed below:

Salesforce Sales Cloud
Salesforce Marketing Cloud
Marketo
Oracle Eloqua
MailChimp
Drip
Inxmail
Constant Contact
Clever Reach
Infusion Soft
Sailthru
Sparkroom
Active Campaign
Mailjet
Pipedrive
Oracle Responsys
Hubspot

Your company also has the ability to integrate with these third-party lead ad integration solution partners:

Zapier
Leadsbridge
Driftrock
Popimedia
AdEspresso
Connectio
Active Prospect
SyncSumo
Sync2CRM

Each partner will carry with it its own set of specific instructions which Facebook will lay out for you. Once this is finished, you’ll be on your way to implementing a more seamless process for all of your future lead collection endeavors.

Interested in learning more about Paid Social and how it could help your company. Read our case study on how Elite SEM helped Revel Systems reduce their cost per lead by 74%.