Pura Vida

Pura Vida Achieves a 4X Email Revenue Lift In One Year
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Pura Vida is a fast-growth retailer of hand-crafted bracelets. This powerhouse brand transformed from its humble beginnings in Costa Rica to having over 4,000 retail partners, a loyal customer following and global recognition in the coveted Forbes 30 Under 30 list.

Pura Vida Bracelets outsourced their email marketing to Tinuiti in 2014 to develop a robust email marketing program that drives growth.





“One of the things that’s been most impressive is how Tinuiti has been able to scale email optimization using A/B testing and list segmentation to experiment with all aspects of our messaging. Our open rate, our deliverables and our revenue have radically increasedeverything is stronger since they’ve come on board,” 

Griffin Thall – Founder | Pura Vida

An Ideal Partnership

From the beginning, email has been one of the company’s most successful marketing channels. Pura Vida Bracelets sent emails periodically to all subscribers— but they wanted to develop more complex email campaigns to grow the brand.

When Pura Vida Bracelets reached out to us, they wanted to outsource their email marketing efforts and have us build campaigns from the ground up. The main goals were to increase revenue, inbox deliverability and list growth. Additionally, they were looking for a partner to deeply invest in the relationship, understand the company’s unique customer base and adapt to their needs. We were ready to jump on board and work extensively with their creative team to design the emails that customers love.

Results That Build On Themselves

When Pura Vida handed over the email marketing reigns, we immediately started planning long-term growth. Through developing an email calendar, A/B testing and list segmentation, we are able to experiment with all aspects of messaging.

Unlike Pura Vida’s original one-size-fits-all messaging, we now target customers with messages that resonate. The results from targeted messing is a rapid 350% growth in new email subscribers and a 4x lift in email revenue.

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