Driving 230% More Conversions for Sun Auto in First Year
The Challenge
Sun Auto—a network of auto service and repair brands—wanted to bring in more customers while reducing the cost per lead and visit. But their data told an incomplete story. With campaigns spread across four agencies and disconnected data sources, their sales and cost data were fragmented and hard to trust. The lack of a single view of performance made it nearly impossible to track efficiency or identify where media spend was going to waste.
They needed a partner who could clean up the data complexity, consolidate campaigns, and turn wasted effort into measurable growth–fast.
Results
+230%
high-quality conversions
-59%
cost-per-car
-64%
in-platform cost-per-lead
How Tinuiti Drove Growth (and Cut Waste)
Tinuiti began by taking ownership of the majority of all search and social campaigns across nearly 40 brands and 350 locations and restructured the full account portfolio to enhance performance and simplify reporting. With full visibility, Tinuiti shifted optimization from broad brand-level goals to local store-level conversions that actually drove in-store visits—like booked appointments and phone calls.
To expand reach and precision, Tinuiti expedited rollout of Google Local Service Ads (LSAs) across Sun Auto’s network—a capability the previous agencies had been unable to activate due to complex approval hurdles.
Working hand-in-hand with Google, Tinuiti cleared account suspensions and verification issues (which had previously prevented many stores from running LSAs) for more than 300 stores in the first six months, unlocking one of the most powerful growth channels for local conversion, accounting for 36% of calls in 2025 vs. just 4% in 2024.
At the same time, Tinuiti improved tracking across every brand site by adding Meta pixels for better audience data and remarketing accuracy.
These cross-channel changes increased call volume by more than 7x, dramatically improving lead quality, lowering CPL by 64% and cost-per-car by 59%.
But cleaning up campaigns and restoring the foundational elements of the program was only half the story. The team also needed to fix the fragmented data that had been holding Sun Auto back. Using Bliss Point by Tinuiti proprietary measurement tech, all performance data from multiple platforms and agencies was consolidated into a single, reliable source of truth. Tinuiti built custom metrics and dashboards including paid search, and social to track the true cost per car, empowering Sun Auto’s leadership to monitor progress, compare channels, and make smarter investment decisions.
Utilizing the BlissPoint App has been transformative for our reporting needs, as it consolidates everything in one easy dashboard and automatically does calculations that we would need to manually do previously.
Drew MandishDirector of Performance Marketing, Sun Auto
The Outcome
In the first year alone, Tinuiti helped Sun Auto transform from data disarray to data-driven growth. Every wasted dollar and disconnected metric was turned into measurable performance—fueling a 230% increase in conversions and the company’s highest call volume ever from paid campaigns.
Sun Auto now has a foundation for scalable, efficient growth—where every data point and every dollar works harder.
Tinuiti has been a collaborative partner in our first year together, not just a media agency. They don’t play the “we’re the agency, we know what’s best for your business” card that many agencies do, while still being able to push the conversation when necessary.
Matthew LoosCMO, Sun Auto
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