Research
Beauty Industry Trends Report 2020
Exclusive Insights on the Shoppers Shaping The Future
Accelerating Trends Means Beauty Brands Need To Innovate Quickly
When it rains, it pours. The beauty business was already undergoing rapid change before the COVID-19 pandemic hit — and now, with trends accelerating toward wide adoption more quickly than ever, innovation is not just a nice-to-have, but a necessity.
This survey aims to provide a snapshot of current beauty spending and preferences and provide guidance to sellers not only through the current pandemic but moving forward into 2021 and beyond. Get exclusive insights into consumer thoughts and behaviors on the following topics:
- Online shopping
- Diversity and inclusion
- Specialty outlets and subscription boxes
- Social media browsing and buying
- PLUS – a deep-dive into key beauty buyer segments including Gen Z, Millennials, Gen X, Boomers, and Seniors
