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How to Adapt Your Amazon DSP Strategy Right Now
Reach Your Audience On & Off Amazon
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Some topics we discussed:
- Strategies to grow brand awareness off and on Amazon
- How to adapt your Amazon DSP strategy to the current environment
- Stay top of mind with new customers and past shoppers
- Informing campaigns based on audience’s data and behavior
With over 5 million marketplace sellers across Amazon, it’s becoming more and more difficult for brands to stand out. Advertising to the audiences available within Amazon’s DSP can help increase your brand awareness both on and off Amazon. Having the capability to retarget customers through DSP keeps your brand top-of-mind for prospects and previous customers. Learn how Amazon’s first party data can allow your brand to target a wider range of potential customers referred to as “in-market” or “lifestyle.” Discover best practices on how to utilize this data to target, educate, and re-engage shoppers off and on Amazon.
Our Speaker
Tony Heuer
Senior Specialist, Programmatic 