Influencer Marketing 201: Measuring Performance Throughout the Funnel
Many marketers measure the impact of Influencer campaigns at the end of the program – a short-sighted approach. Instead, you should be prioritizing measurement through the entire process, including your strategy, program setup, and Influencer sourcing in order to drive performance throughout the funnel.
In this webinar, we partnered with Influencer marketing platform Captiv8 to discuss how to integrate measurement throughout your Influencer campaigns, and how to measure effectiveness beyond the last click.
Our Speakers
Crystal Duncan
Senior Vice President, Partnership Marketing Tinuiti
