Prime Day deals can help drive your bottom line – but if you are not leveraging the biggest sales event of the year to drive top of funnel success, you’re not doing your brand service. In this panel, we will cover how to utilize advertising and operations to achieve maximal Prime Day success from the top of your funnel to the bottom. We partnered with Amazon Seller tools experts eComEngine, e-Commerce Intelligence platform SellerApp, and ecommerce software platform Salsify to cover everything you need to know to have a successful Prime Day.