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Are you Prime Day ready?
Prime Day deals can help drive your bottom line – but if you are not leveraging the biggest sales event of the year to drive top of funnel success, you’re not doing your brand service. In this panel, we will cover how to utilize advertising and operations to achieve maximal Prime Day success from the top of your funnel to the bottom. We partnered with Amazon Seller tools experts eComEngine, e-Commerce Intelligence platform SellerApp, and ecommerce software platform Salsify to cover everything you need to know to have a successful Prime Day.
What You’ll Learn
How to not only increase your sales, but increase your brand awareness on Prime Day
How to use new, super-effective Amazon features—like Sponsored Brands Video—to increase click through rate and get your product in front of new customers
A comprehensive checklist of the steps for success on Prime Day
The KPIs you should be looking at to determine Prime Day success (hint: it’s not just sales)
Vice President, Marketplaces
Senior Specialist, Marketplaces
Director, Marketing and Business Partnerships
Director of Marketing
VP B2B and Chief Evangelist