View On Demand

Retail Media: The 4 Pillars Driving What’s Next
Register to View On Demand:
What we covered:
- Navigate the pros and cons of retail media expansion
- Evaluate if your organization’s current structure is ready to execute a retail media strategy
- Draft retail media budget commitments and find out what you need to consider going forward
Find out the four pillars that will define retail media’s development. Tinuiti’s Elizabeth Marsten, senior director, strategic marketplace services, discussed retail media’s growth opportunities, current complications, and what to expect for the future.
Our Speaker
Elizabeth Marsten
Senior Director, Marketplace Strategic Services