The largest independent performance marketing firm jumps 17 Spots to No. 66
NEW YORK, NY October 4, 2021 — Tinuiti, the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Facebook, Amazon has again been named to Adweek’s list of the Top 75 fastest-growing agencies, citing the firm’s 50% year-over-year growth that ranked number 66 overall.
Tinuiti has experienced rapid expansion, growing seven times in size since 2017. Tinuiti hired over 360 new employees in the last 12 months, surpassing 1,000 in headcount, a 57% year-over-year increase. Powering Tinuiti’s accelerated growth is its ambition to become the world’s first truly accountability-driven global performance marketing firm. Tinuiti has consistently dominated emerging spaces years ahead of the competition—whether it’s conquering the Amazon and Retail Media space, leading the industry on data privacy, or breaking out ahead on streaming advertising.
“Tinuiti has focused intensely not just on growth, but on healthy growth. Putting people first—before clients, before profit, before anything—is something that’s easy to say and hard to do. A lot of companies say it. But we’ve been saying it and doing it since before it was cool. And you have to do it in the tough times as well as in the good times. We faced uncertain times in 2020, but we didn’t lay off or furlough anyone—not one single employee. The distinction of being named one of Adweek’s fastest-growing companies during such a difficult period is all the more meaningful because we managed to do it while still remaining true to our culture.” – Zach Morrison, CEO, Tinuiti.
The 2021 Adweek Fastest Growing Agencies list is ranked according to percentage revenue growth when comparing 2018 to 2020. To qualify, companies must have been founded and generated a minimum revenue level by 2018.
A Closer Look at Tinuiti’s Epic Growth
In late 2020, Tinuiti partnered with New Mountain Capital, a leading growth-oriented investment firm and announced an all-star board of directors including Kevin Mayer, formerly of Disney and TikTok, and Anneka Gupta, President of LiveRamp.
In 2021, Tinuiti completed two major acquisitions: Amazon-specialist agency, Ortega Group creating the industry’s most robust full-service Amazon and marketplace program, and Bliss Point Media, a leader of digital streaming that expanded Tinuiti’s full-service capabilities in TV (streaming + linear) and made it the largest independent purchaser of streaming/OTT media in America.
Tinuiti has undergone accelerated growth while preserving and strengthening its award-winning culture, appearing on Ad Age’s Best Places to Work list for three consecutive years; Inc. Magazine’s Best Workplaces the last two years; consistently named to Inc. 5000 List of Fastest-Growing Private Companies; and taking home 17 Stevie Business Awards—including the Grand Stevie Award for Most Honored Marketing Agency and Marketing Executive of the Year for Tinuiti CMO Dalton Dorné.
Tinuiti recently launched its first-ever brand campaign. The provocative omnichannel campaign, called “Rethink. Performance” challenges CMOs to shift their perspectives around some of the industry’s most hot-button issues, from data privacy to navigating the walled gardens.
About Tinuiti
Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Facebook, Amazon, with nearly $3 billion in digital media under management and over 1,000 employees. With industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, CRM and email marketing and more, Tinuiti understands that success requires both strategy and channel expertise. Each solution is delivered through Tinuiti’s performance planning framework, GAMMA, and is enabled by a proprietary suite of marketing intelligence and media activation technology – Mobius. For more information visit http://www.tinuiti.com.
About Adweek
Adweek is the leading source of news and insight serving the brand marketing ecosystem. First published in 1979, Adweek’s award-winning coverage reaches an engaged audience of more than 6 million professionals across platforms including print, digital, events, podcasts, newsletters, social media and mobile apps. As a touchstone of the advertising and marketing community, Adweek is an unparalleled resource for leaders across multiple industries who rely on its content to help them do their job better.
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