The 2024 Email & SMS Marketing Guide

In 2024, personalization is set to redefine marketing, armed with groundbreaking technology and innovative approaches, especially in AI and virtual spaces. While personalization isn’t a newcomer in the world of lifecycle marketing, it has undergone a significant transformation.

No longer limited to a single channel, it now spans email, SMS, on-site experiences, push notifications, cross-channel campaigns, and even in-store and virtual interactions. This guide explores these exciting developments and the opportunities they offer marketers.

In this guide, we will cover:

• Must-have Email & SMS Marketing strategies to supercharge performance
• How AI-power precision enhances your content strategy
• Tips for crafting tailored cross-channel experiences that resonate with your audience
• Overcoming digital barriers with Iterable: A comprehensive breakdown
• Creating a seamless connection between online and in-store data
• 2024 Email & SMS Marketing predictions from the experts