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2021 Amazon Prime Member Study

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Survey Says: An Emboldened Consumer Emerges From the Pandemic.

During the pandemic, Amazon provided a lifeline for consumers and Prime memberships surged. But as restrictions begin to lift on work, leisure, and shopping, will Prime membership still be as appealing, and will Prime members’ lockdown online buying habits survive the transition? This report provides sellers with unique and actionable insights based on survey data from more than 2,000 U.S. Prime members.

Actionable insights include:

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