Research
CRM & Email Marketing Predictions for 2020
Email Marketing Strategies for the Modern Marketer
Even as one of the most mature digital marketing channels there is, email remains a vital component of any brand’s acquisition and marketing mix. So while it’s fair to say email is an old dog, she never fails to surprise us with some new tricks, and 2020 is no different. In this guide, our experts share the modern trends and strategies they’ll use to help brands establish the most effective approach to email marketing in 2020.
Key Topics Include:
- Updates in Email Experience: AMP to Dynamic Content & Gmail Annotations
- How AI Scales Automation & Personalization to Boost Engagement
- Audience Segmentation Tips
- Privacy Compliance Reality & Expectations
- CRM Beyond Email: SMS, App-Push Notifications & Facebook Messenger
